Our Story

Our journey began in a small apartment by a young physics major turned software salesman who believed that software-as-a-service consulting could be done better. Armed with a credit card and an abundant passion to pioneer a new approach, our founder, John Tanner, embarked upon a journey which began with a thoughtful analysis around how physics concepts could be leveraged in business.

Prying open his old college textbooks, he was reminded of fascinating concepts like velocity (a vector with speed and direction) and voltage (a measure of potential energy). Velocity + Voltage became the foundation of "V2" and remain key tenets our team utilizes as world-class consultants.

We continually ask, "Is our energy and our client's time being invested in the right places leading to an effective and efficient path to change?" A bit geeky? Sure. But taking a fresh approach to consulting has served us well, propelling V2 into a respected, market-leading boutique firm. We're formulaic when appropriate, agile always and evolving daily.

Today, V2 remains an independent, privately held firm. We focus on sustainable growth, choosing the right client partnerships, and maintaining a healthy work environment for our team members. And while we recognize that profitability is necessary to fund the V2 journey, we never lose sight of the fact that cutting corners at the expense of delivery excellence is not option. Simply put, we hold the bar high for V2 team members, recognizing our day-to-day actions must aim to exceed client expectations and enhance V2's brand.





V2’s mission is to improve key revenue, profitability and productivity metrics of our clients while making a significant impact on the day-to-day experiences of their employees. Through our passionate work, we support the growth of our clients’ organizations and evangelize our core values in an effort to evolve the greater business community. Regardless of our company size, it is our goal to build a world-class organization consisting of top-notch individuals who will become the next generation of business leaders.
— John Tanner, CEO & Founder

Our Core Values

We are proud of our unwavering commitment to client success based on a strong set of core values which guide our interactions on a day-to-day basis. It's not fluff, it's real.

  • Take a fair and reasonable approach.
  • Maintain absolute integrity.
  • Demonstrate consistent excellence.
  • Inject positive energy.
  • Embrace humility and teamwork.
  • Be transparent and accountable.
  • Continually learn.
  • Show daily appreciation for clients, colleagues and community.

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"John oversees the company’s strategy while remaining intimately involved in business development, operations and client engagement activities."

John Tanner

Founder and CEO
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Our team (left to right): Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ut rhoncus lectus, vel commodo nunc. Mauris tellus arcu, porttitor auctor mi quis, porttitor pellentesque dui.