Marketing Automation Practice
Top-line revenue growth continues to be an obsession of companies regardless of size, stage of development, industry or historical performance. Achieving the right mix of revenue from new clients versus selling additional products or services to existing clients is no easy feat. Multi-channel marketing strategies are becoming increasingly complex as dollars continue to shift to online activities and companies look to execute campaigns which move beyond pure email. We at V2 recognize that traditional CRM solutions can only take you so far in the execution of multi-channel campaigns or programs and we believe in the power of best-of-breed marketing automation solutions.
Our end-to-end marketing automation-related services include:
- Determination of strategic and tactical project objectives
- Operations consulting / process flow mapping across sales, marketing, service and other lines of business which may leverage a marketing automation solution
- Application design and configuration
- User acceptance testing
- Report and dashboard creation
- Analysis of existing sales and marketing systems and data structures
- Optimization of data segmentation strategies to better target individuals and organizations
- Assist with the integration of Salesforce.com and 3rd party marketing automation solutions
- Data cleansing and migration
- Train the trainer for client’s administrators and end users
- Ongoing monthly support services
