It’s a long road to build a consumer brand. And perhaps more challenging is trying to evolve that brand, over time, with consistency in a rapidly changing global marketplace. The mix of brick and mortar versus online sales continues to be in flux. Retail execution remains critical while eCommerce is accelerating. The flow of information from the front lines to product teams is too often inefficient. Listening, engaging, analyzing and adapting quickly is not an option, but rather a means of survival in the new era of building brand loyalty.
We see opportunity through improved processes, better and timely access to data, enhanced reporting and analytics and mobile-enabled Cloud solutions. How about store visit reports and sell-through data in Salesforce? Done that. Integrations between critical front-end and back-end systems. Done that too. Let's engage and begin talking Cloud-enabled scalability and agility so you can get back to building a world-class brand.