What does a multi-channel marketing operations strategy look like in this day and age? Marketers face a daunting challenge of how to best establish, maintain and enhance their brands. Large amounts of data flow freely and frequently for prospects, existing clients and partners to leverage during the research, evaluation and buying phases. The cycle to bring new products and services to market has been condensed. Strong pipelines are necessary for survival. The need for agile marketing operations has never been greater.
We at V2 recognize that traditional CRM solutions can only take you so far in the execution of multi-channel marketing. We believe in the power of best-of-breed marketing automation solutions such as Marketo, Eloqua and Salesforce's Pardot. When done properly, integrating your marketing solution with CRM will take more than a few clicks. Decisions around lead scoring and assignment rules, segmentation criteria, campaign structures, data modeling, timing of conversions and other key factors will be critical. Ensuring healthy collaboration between marketing and sales will be equally as important. Data cleansing is likely necessary. V2 will get you over the hump and on your way to effective, high ROI multi-channel marketing. We'll make you a marketing hero.