Digital Campaign Manager

V2’s Digital Campaign Manager module is designed for ad operations professionals to manage within the various action items associated with pulling together a digital campaign.

Key Features

  • Native integration and feed of critical data from Opportunities (IO Forecasts)
  • Campaign attribute tracking including key dates and targets
  • Asset tracking and workflow notifications for potentially overdue campaign elements
  • Action items functionality to share responsibilities amongst team members
  • Notes functionality to centrally manage both client and internal communications
  • Potential integration with ad servers such as DFP

Key Benefits

  • Improved productivity of ad operations teams
  • Cloud storage of campaign information often tracked offline in Excel spreadsheets
  • Reduced delays in campaign launches and associated revenue
  • Transparency for sales reps and improved collaboration between sales and ad operations