Passionate Consultants & Technologists
Boutique Sized,

Our Story

Our journey began in a small apartment by a physics major turned software salesman who believed that software-as-a-service consulting could be done better. Armed with a credit card and an abundant passion for pioneering a new approach, our founder, John Tanner, embarked upon a journey that began with a thoughtful analysis around how physics concepts could be leveraged in business.

Prying open his old college textbooks, he was reminded of fascinating concepts like velocity (a vector with speed and direction) and voltage (a measure of potential energy). Velocity + Voltage became the foundation of “V2” and remain, key tenants, our team utilizes as world-class consultants.

We continually ask, “Is our energy and our client’s time being invested in the right places leading to an effective and efficient path to change?” A bit geeky? Sure. But taking a fresh approach to consulting has served us well, propelling V2 into a respected, market-leading boutique firm. We’re formulaic when appropriate, agile always, and evolving daily.

Today, V2 remains an independent, privately-held firm. We are a multicultural company comprised of employees across the Americas and focused on sustainable growth, choosing the right client partnerships, and maintaining a healthy work environment for our teams. While we recognize that profitability is necessary to fund the V2 journey, we never lose sight of the fact that cutting corners at the expense of delivery excellence is not an option. Simply put, we hold the bar high for V2 team members, recognizing our day-to-day actions must aim to exceed client expectations and enhance V2’s brand.

A large part of V2’s “secret sauce” has been our consistent dedication to bringing together a diverse and remarkable group of human beings who demonstrate intellectual curiosity, a passion to grow and the confidence to share new ways of thinking. Our differing backgrounds, perspectives and life experiences emerge as we leverage rigorous debate and inclusive decision making to arrive at innovative solutions for our clients and our own firm.

Jill Dignan, COO

Our Mission

V2’s mission is to improve key revenue, profitability, and productivity metrics of our clients while making a significant impact on the day-to-day experiences of their employees. Through our passionate work, we support the growth of our clients’ organizations and consistently demonstrate our core values in an effort to evolve the greater business community. Regardless of our company size, it is our goal to build a diverse, world-class organization consisting of top-notch individuals who will become the next generation of business leaders.

Core Values

We are proud of our unwavering commitment to client success based on a strong set of core values that guide our interactions on a day-to-day basis. It’s not fluff, it’s real.

  • Demonstrate consistent excellence
  • Take a “fair and reasonable” approach
  • Be transparent & accountable
  • Maintain absolute integrity
  • Inject positive energy
  • Continually learn
  • Embrace humility and teamwork

Leadership Team

John Tanner

Chief Executive Officer

Jill Dignan

Chief Growth Officer

Lenka Lechmanova

SVP, Finance & Strategy

Ryan Prescott

Head of Global Talent

Global Reach

V2 has proven global reach, having successfully supported client teams spanning North America, South America, Europe, Asia, and Oceana.

In addition to our NYC headquarters where we service many clients and partners in Media, V2 operates across additional hubs in the US and in Latin America. Each hub is unique, just like our people.


  • New York, NY
  • Portsmouth, NH
  • Delray Beach, FL
  • Santiago, DR

About Us

V2 Clients

V2 Programs

V2 Transform

Large-Scale Transformation

V2 Optimize

Reinvigorate Your Salesforce

V2 Evolve

Retainer-Based Partnership

V2 Extend

Day-To-Day Maintenance

V2 D(3P)

Management Consulting Services

V2 Accelerate

Accelerators + Advisory

V2 Blueprint

A Well-Thought-Out Design

Our Industries

Magazines & Digital Publishers
Radio & Podcasts
Streaming Services & OTT
Television & Film
Business Information Services
Book Publishing
Gaming & eSports

Data and Analytics

See Possibilities In Your Data

V2 Ad Sales CRM

Powered By Salesforce

Game Day 360 CRM

Powered By Salesforce

V2 Thrive Blog

Creating & Sharing Knowledge

CXO Media Ebook

Operational Excellence

Webinar Analytics for Ad Sales

Get More From Your Analytics

Client Journey Highlight

Inc. & Fast Company’s Salesforce Journey with V2

V2 Case Studies

Case Study: Advertising Company

Powered By Salesforce & Einstein Analytics

Case Study: NFL Team

“Wall-To-Wall” With Salesforce

Case Study: Streaming Service Provider

Amplifies Salesforce With Advanced Analytics

Case Study: American Broadcast Company

Rides The Salesforce Wave With Analytics

Case Study: Major Magazine Publisher

Defines Print Media Trends

Case Study: Digital Publisher

Consolidates Six Salesforce Orgs

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V2 People

V2 Careers

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