About V2

Our Story

Our journey began in a small apartment by a physics major turned software salesman who believed that software-as-a-service consulting could be done better. Armed with a credit card and an abundant passion for pioneering a new approach, our founder, John Tanner, embarked upon a journey that began with a thoughtful analysis around how physics concepts could be leveraged in business.

Prying open his old college textbooks, he was reminded of fascinating concepts like velocity (a vector with speed and direction) and voltage (a measure of potential energy). Velocity + Voltage became the foundation of “V2” and remain, key tenants, our team utilizes as world-class consultants.

We continually ask, “Is our energy and our client’s time being invested in the right places leading to an effective and efficient path to change?” A bit geeky? Sure. But taking a fresh approach to consulting has served us well, propelling V2 into a respected, market-leading boutique firm. We’re formulaic when appropriate, agile always, and evolving daily.

Today, V2 remains an independent, privately-held firm. We are a multicultural company comprised of employees across the Americas and focused on sustainable growth, choosing the right client partnerships, and maintaining a healthy work environment for our teams. While we recognize that profitability is necessary to fund the V2 journey, we never lose sight of the fact that cutting corners at the expense of delivery excellence is not an option. Simply put, we hold the bar high for V2 team members, recognizing our day-to-day actions must aim to exceed client expectations and enhance V2’s brand.

A large part of V2’s “secret sauce” has been our consistent dedication to bringing together a diverse and remarkable group of human beings who demonstrate intellectual curiosity, a passion to grow and the confidence to share new ways of thinking. Our differing backgrounds, perspectives and life experiences emerge as we leverage rigorous debate and inclusive decision making to arrive at innovative solutions for our clients and our own firm.

Jill Dignan, COO


V2’s mission is to improve key revenue, profitability, and productivity metrics of our clients while making a significant impact on the day-to-day experiences of their employees. Through our passionate work, we support the growth of our clients’ organizations and consistently demonstrate our core values in an effort to evolve the greater business community. Regardless of our company size, it is our goal to build a diverse, world-class organization consisting of top-notch individuals who will become the next generation of business leaders.

Core Values

We are proud of our unwavering commitment to client success based on a strong set of core values that guide our interactions on a day-to-day basis. It’s not fluff, it’s real.

  • Demonstrate consistent excellence
  • Take a “fair and reasonable” approach
  • Be transparent & accountable
  • Maintain absolute integrity
  • Inject positive energy
  • Continually learn
  • Embrace humility and teamwork

Executive Team

John Tanner

Chief Executive Officer

Jill Dignan

Chief Operations Officer

Lenka Lechmanova

SVP, Finance & Strategy

Global Reach

V2 has proven global reach, having successfully supported client teams spanning North America, South America, Europe, Asia, and Oceana.

In addition to our NYC headquarters where we service many clients and partners in Media, V2 operates across additional hubs in the US and in Latin America. Each hub is unique, just like our people.


  • New York, NY
  • Portsmouth, NH
  • Delray Beach, FL
  • Santiago, DR
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