Read more about how we’ve helped transform some of the world’s most recognized brands. Please note that we take confidentiality very seriously, and therefore, have removed from our Case Studies client names and reference to any proprietary information.
Cloud-Based Comp List Management
A global media organization had disparate comp lists being managed in silos across various titles. Costs associated with print publication comps were high and it was challenging to reduce duplicates and excessive comps with the current system.
Digital Ad Sales Revenue Flighting & DART Integration
A digital media organization was not able to appropriately capture and flight out digital ad sales revenue. In addition, DFP data and data from the existing digital billing system was not being made available for ad sales reps and management reporting.
Magazine Ad Sales Forecasting
A leading global magazine publisher needed to streamline operations due to a declining print advertising market and and a growing digital presence which did not sufficiently cover the downturn in print. In addition, the client’s homegrown print ad sales forecasting system was not flexible enough to easily support new media types such as tablet and was not tightly integrated with digital.
Newspaper Ad Sales & Order Data Integration
A leading newspaper was utilizing Excel spreadsheets to manage a majority of sales-related functions from lead management, through ongoing relationship management and ad sales forecasting. Additionally, sales rep access to critical order data was limited as it was being managed in legacy print order systems.