Strengthening Leadership
To Drive Strategic Growth
V2 Strategic Advisors, a global leader in Salesforce consulting, is proud to announce the addition of Rod Yorke to its leadership team. With over a decade of experience in Salesforce sales and consulting, Rod steps into the role of Vice President, Strategic Sales & Alliances, bringing with him an impressive track record of success across multiple industries. His expertise in media, communications, and financial services will further strengthen V2’s ability to deliver innovative, tailored solutions to its clients.
Rod’s arrival at V2 comes at a pivotal moment as the firm continues to expand its reach and deepen its focus on helping enterprise companies solve their most complex business and technology challenges. V2 is renowned for its people-first approach and ability to optimize Salesforce solutions for operational efficiency. With the help of V2’s proven D(3)P framework, which integrates process improvement, change management, and cloud architecture optimization, clients can maximize their return on investment in Salesforce technology.
Rod brings a wealth of experience in strategic leadership and business development, having led major growth initiatives in the Salesforce ecosystem. His expertise in building high-performing sales teams and developing strategies that help organizations scale their technology solutions will be instrumental as V2 continues to broaden its consulting practice and industry-specific solutions.
“Joining V2 is an incredible opportunity to leverage my experience within the Salesforce ecosystem and across various industries to help accelerate V2’s growth trajectory,” said Rod Yorke. “I’m thrilled to be part of a team that is deeply committed to innovation and client success.“
A Strategic Addition to the V2 Leadership Team
John Tanner, V2’s CEO, expressed his excitement about Rod joining the firm: “Not only does Rod’s track record in the Salesforce ecosystem speak for itself, but he is a fantastic cultural fit for our organization—he’s a true team player who brings a passion for leading and selling with integrity. Rod will complement an already solid and tenured V2 leadership team, including Jill Dignan, Chief Growth Officer, Lenka Lechmanova, Chief Operating Officer, and Meghan Ahearn, Head of Global Talent, among others.“
Rod’s addition reinforces V2’s heritage of tackling business and technology problems head-on for enterprise clients, particularly in industries such as media and communications. Over the years, V2 has leveraged its deep expertise to expand into new sectors, offering the same level of innovation and problem-solving that has made the firm a trusted partner to some of the world’s largest companies.
Why Companies Choose V2 Strategic Advisors
What sets V2 apart from other consulting firms is its unique blend of management consulting expertise and deep technical knowledge of the Salesforce platform. At V2, the approach starts with people—ensuring that the solutions provided address not just the technology, but the human and operational factors that are critical to business success. The firm’s D(3)P methodology—Discovery, Design, Delivery, and Performance—ensures that each engagement is tailored to meet the specific challenges and goals of the client, providing measurable outcomes and long-term value.
V2’s ability to combine strategic advisory with hands-on implementation allows companies to achieve more from their Salesforce investment. Whether it’s addressing bottlenecks, managing complex integrations, or optimizing workflows for efficiency, V2 delivers solutions that are both prescriptive and practical. By focusing on process improvement and change management, the firm helps clients achieve scalable, sustainable growth, driving operational efficiency while adapting to evolving business needs.
Connect with V2 Strategic Advisors at Dreamforce 2024
In just a few short weeks, V2 Strategic Advisors will be attending Dreamforce 2024, Salesforce’s premier annual event in San Francisco. Rod Yorke and V2’s Go-to-Market team will be on-site, ready to meet with clients, partners, and peers to discuss how V2’s solutions can help organizations optimize their Salesforce investments for growth and efficiency.
Attendees are encouraged to book time with V2 at Dreamforce to explore how the firm’s tailored approach, industry expertise, and D(3)P framework can support their unique business goals. You can schedule a meeting with the V2 team by visiting us here.
For those attending Dreamforce, V2 has also prepared a detailed guide on how to get the most out of the event, available here.
Building Trust Starts With A Conversation.
V2 Strategic Advisors has nearly two decades of experience helping organizations navigate digital transformation through innovative, best-in-class Salesforce solutions. The firm serves a wide range of industries, including media, communications, retail, consumer goods, travel & hospitality, and technology.
V2’s people-first approach ensures that every technology solution is customized to meet the unique needs of its clients, driving business success from strategy to implementation. Connect with us today to learn more about how we can help.
