D(3P) Strategy Consulting for Media & Ad Sales

Strategy First. Execution Always.

D(3P) Strategy Consulting for media & ad sales, based on our proven D(3P) Framework, is a structured management consulting engagement that typically lasts six to twelve weeks and combines executive alignment sessions, multi-department workshops, system architecture reviews, and deep-dive analysis of your prospect-to-cash flow. We listen more than we talk. We whiteboard more than we slide-deck. And at the end of the program, we deliver a Findings Summary that doesn’t just describe what we found, it lays out a clear, prioritized roadmap for what you should do about it, and how V2 can help you do it.

It’s strategy consulting that’s designed, from day one, to transition seamlessly into a hands-on technology and RevOps execution program. No new partner needed. No knowledge transfer lost. Just momentum.

What a D(3P) Strategy Consulting engagement includes:

• • Executive Alignment Sessions
  • Multi-Department, Multi-Role End-User Workshops
  • Current Tech Stack Architecture Review
  • Prospect-to-Cash Flow Analysis
  • Data Architecture Analysis
  • AI Readiness Assessment
  • Written Findings Summary & Prioritized Recommendations
  • Strategic Salesforce Org Optimization for Media & Ad Sales
  • Actionable RevOps Roadmap with Defined Next Steps

Four Programs. One Framework. Designed for Media & Ad Sales.

D(3P) Strategy Consulting isn’t one-size-fits-all. Depending on where your organization is in its journey, V2 can run the full D(3P) assessment or deploy one of four focused programs tailored to your most pressing challenge. Each program follows the same rigorous D(3P) methodology and produces the same outcome: clarity, a roadmap, and a clear on-ramp to execution.

Prospect-to-Cash Assessment D(3P) – Our Prospect-to-Cash Assessment maps your entire end-to-end revenue operations flow, from initial marketing contact and prospecting, through opportunity and pipeline management, order management, campaign delivery, revenue reconciliation, and billing. We identify where friction lives, where data breaks down, where your teams are doing work that a well-configured system should be doing for them, and where your current technology stack is falling short of what the business needs.

Strategic Vendor Evaluations D(3P) – Buying enterprise software is hard. The demos are always great. The sales reps are always persuasive. And the stakes, financially and organizationally, are high enough that getting it wrong is genuinely painful. V2’s Strategic Vendor Evaluation program takes the guesswork (and the vendor spin) out of the process. By the end of the program, you’ll have a clear, well-documented recommendation you can defend to your leadership team — and a partner ready to implement the solution you choose.

AI Readiness Assessment D(3P) – The uncomfortable reality is that most organizations — media and ad sales companies very much included — are attempting to implement AI on top of a foundation that isn’t ready to support it. Messy data. Unclear processes. Teams that haven’t been aligned on what AI is supposed to do for them. And a technology stack that was never designed with AI in mind. The program provides you with a clear AI Readiness Assessment & Roadmap, an honest assessment of where you are, what needs to happen before you accelerate, and a phased plan to get there.

Enterprise Architecture App Rationalization – Here’s a situation we encounter constantly: a media or ad sales organization has accumulated, over years of organic growth, acquisitions, and well-intentioned technology decisions, a sprawling portfolio of applications. Some overlap. Some are barely used. Some are contractually locked in even though the team has moved on. And the combined cost — in licensing fees, integration complexity, maintenance overhead, and sheer cognitive load on your IT and RevOps teams is significant. Our team rapidly analyzes your platforms and develops an Enterprise Architecture Application Rationalization Roadmap—a prioritized plan that identifies which applications to keep, consolidate, replace, or retire. And because V2 does more than just strategy, we can stay engaged to help you execute the roadmap.

Strategy without execution is just expensive advice. At V2, strategy is always the beginning of something bigger.