Systems Integration

Modern Architecture. Clean Data Flows.

No More Double-Keying.

Modern enterprise architectures are more complex than ever, and more capable than ever. The good news: a rich ecosystem of cloud platforms and pre-integrated solutions means you can move faster and smarter than you could five years ago. The complicated news: aligning upstream and downstream systems, keeping data synchronized, and figuring out which applications actually belong in your prospect-to-cash lifecycle is still genuinely hard. And most organizations are doing it with a patchwork of workarounds that nobody wants to admit out loud.

That’s the journey we shepherd our clients through. We’ve spent 20 years helping media and ad sales organizations shape a modern, cloud-native architectural vision, and we’re opinionated, in the best possible way, about how to do it right.

Well-informed business leaders have figured out what IT knew all along: your integration strategy has a direct impact on your top-line revenue. Clean data flow means faster deal cycles, better reporting, less manual work, and teams that actually trust the numbers in their CRM. AI has the potential to be genuinely transformative for media and ad sales organizations, but only if your data architecture is ready for it. And most aren’t. Yet.

V2 takes a methodical, agile approach to mapping your key processes and data flows, identifying where things break, recommending improvements, designing better architectures, and building integrations that hold. We combine your deep knowledge of your systems with our subject matter expertise around industry best practices, platform capabilities, and performance at scale. The result? Your teams stop wrestling with data entry and start spending time on what actually drives revenue.

We work across the modern RevOps platform landscape, including Salesforce, HubSpot, Databricks, and a range of OMS, billing, ERP, and delivery solutions. We don’t lead with a platform recommendation; we lead with your business requirements, your existing architecture, and a clear-eyed view of what’s going to get you where you need to go fastest. The right platforms for your business might not be the ones you’re using today, or it might be the ones you already have, used better. Either way, we’ll tell you straight.

V2 offers three types of system integration programs and may be customized based on your needs: