Data, Analytics & AI

Let’s be honest: AI is making everyone’s head spin, and we’re including ourselves in that. The pace of change is genuinely hard to keep up with, even for experienced technologists. Every major platform is in a race to lock you into their AI ecosystem. And the uncomfortable truth? Most organizations aren’t ready. Not because they’re behind, but because their data is a mess, their processes haven’t caught up, and their teams are still figuring out what “AI-enabled” actually means in practice. Our take: crawl, walk, run. And we mean that. We’ve seen too many organizations skip straight to sprinting and faceplant in front of their entire executive team. We’re not here for that.

Data Maturity Is the Prerequisite. AI Is the Reward.

Now more than ever, attaining a sustained competitive advantage in your industry is heavily dependent upon insightful analysis of data. If you want your business to thrive, you need to find a way of capturing, visualizing, analyzing, and acting on your company’s data – quickly, effectively, and without adversely impacting the end-user experience. It’s the new reality.

Before your AI agents can do anything smart, your data has to be clean, structured, and flowing correctly across your systems. That means your CRM, your marketing platforms, your order management, your billing, your delivery systems, and your data warehouse all need to be speaking the same language. Right now, for most organizations, they’re not even in the same conversation.

V2 obsesses over making sure your processes, systems, and policies are aligned to capture the right data, not just any data. We put heavy emphasis on user experience and interface design because dashboards nobody uses are just expensive wallpaper. We bring deep knowledge of how data should flow across the revenue lifecycle, from marketing to sales to delivery to billing, and we’re opinionated about it, because that’s what 20 years of doing this earns you.

We don’t have a one-platform-fits-all answer, and we’d be suspicious of any firm that does. We work across the analytics and AI landscape, Databricks, Tableau Next, CRM Analytics, Looker, PowerBI, Marketing Cloud Intelligence, and others, choosing the right tool based on your data architecture, your team, and your goals. On the AI side, we design and build agents using leading LLM platforms, including Claude and Gemini, so you’re not locked into anyone’s ecosystem by default.

The endgame? Enabling you to analyze your media and ad sales business like never before. And once you can see it clearly, everything changes. Accountability gets real. Decisions get sharper. And the gut check starts to have data behind it.

Data, analytics & AI programs are diverse and may be customized based on your needs:

• • • D(3P) Data & Analytics Roadmapping
    • D(3P) AI Readiness & Acceleration
    • Analytics MVPs
    • Analytics Custom Builds
    • Advanced Data Cleansing & Re-Architecture
    • Analytics Platforms Integration with Lakehouses
    • AI Agents Design & Build