The Convergence of
Management and Technology Consulting
for
Media & Entertainment

A leading social platform was struggling to provide transparency across its content, partnerships, and ad sales teams. Efforts around content and partnerships were becoming increasingly important as they drove highly innovative partnerships which helped drive revenue.

After acquiring several properties, a global producer of live events and digital entertainment content recognized the need to button-up operations. The lack of a centralized CRM and pipeline management tool was resulting in knowledge flight and lengthy reporting cycles.

A leading-edge out-of-home advertising company was struggling to derive ROI on its Salesforce investment. After initially purchasing Salesforce, the company had decided to self-implement but had achieved lackluster results in terms of the design and data capabilities.

A well-known professional sports franchise recognized it was time to deploy a CRM solution to manage its B2B2C relationships. Many departments touched customers, and therefore, the platform of choice needed to be flexible and adaptable to the needs of its user base.

A well-known agency holding company made the decision to introduce more rigor and transparency in its sales processes. Spreadsheets were voluminous, cross-office collaboration was limited, and key meeting data remained in scattered in seller notebooks and documents.

A leading television ad sales and technology platform company needed to quickly launch a new CRM before its new fiscal year. Budgets were tight, timelines were aggressive, and the company faced historical challenges in capturing CRM-type data.

A well-known e-book reader platform was struggling to find a good-fit solution to support its rights management process. The Content Acquisition & Publisher Relations team felt it was outgrowing its existing homegrown solution, which was outdated and inflexible.

During a period of industry decline, the C-suite at a national print and digital business news publisher recognized a need to increase efficiencies across its 40+ markets. The company had grown through a series of regional acquisitions without proper normalization.

A global streaming services provider had recently launched a new Salesforce-based order management system. While the executive team had hoped to glean advanced ad sales reporting, fundamental issues following the launch prevented this goal from being reached.

A large, national radio company was struggling with an inadequate CRM solution provided by its traffic solution vendor. With little uniformity in processes, data capture, and seller best practices across its 25 markets, this broadcast company sought a better way.