The Convergence of
Management and Technology Consulting

Media & Entertainment

Who We Are

Management consultants? Technology consultants? Media thought leaders? Strategists? Data and analytics geeks? Integrated marketing, sales, and service specialists? Software-as-a-service (SaaS) evangelists? Yes. Providing speed and direction (velocity in physics) to our clients’ operations is our passion. Building world-class, scalable architectures spanning marketing automation, CRM, order management, analytics, and other solutions is the more scientific part of our job. It all begins to make sense. Clients get energized (that’s the voltage).

Why We’re Different

V2 is the antithesis of the all-measure, no-action consulting theorists. We get excited about being held accountable to roll up our sleeves and implement solutions. We bring to the table years of experience as individual contributors, managers, and leaders in startup, SMB and global organizations.

How We Work

We believe that we’re not like the others. Long, ineffective calls drive us crazy. Imagine replacing exhaustive slide decks with whiteboarding and unnecessary meetings with execution. We learn the nuances of your business by listening more than talking. Spending energy on strategic planning is balanced with executing tactical activities. We build trust through transparency in everything we do. V2 is changing the rules of engagement.

What We’ve Accomplished

V2 was recently named to the Inc. 5000, Inc.’s annual ranking of the fastest-growing private companies in America. This list showcases firms with the highest percentage revenue growth over a three-year period. We are honored to be recognized and excited about even more growth ahead.

Recent News

Leading Social Platform Leverages Salesforce to Support Rev Gen Processes

A leading social platform was struggling to provide transparency across its content, partnerships, and ad sales teams. Efforts around content and partnerships were becoming increasingly important as they drove highly innovative partnerships which helped drive revenue.

Salesforce Brings New Energy to Global EDM Entertainment Company

After acquiring several properties, a global producer of live events and digital entertainment content recognized the need to button-up operations. The lack of a centralized CRM and pipeline management tool was resulting in knowledge flight and lengthy reporting cycles.

Out-of-Home Advertising Company Powered By Salesforce & Einstein Analytics

A leading-edge out-of-home advertising company was struggling to derive ROI on its Salesforce investment. After initially purchasing Salesforce, the company had decided to self-implement but had achieved lackluster results in terms of the design and data capabilities.

NFL Team Goes “Wall-to-Wall” with Salesforce

A well-known professional sports franchise recognized it was time to deploy a CRM solution to manage its B2B2C relationships. Many departments touched customers, and therefore, the platform of choice needed to be flexible and adaptable to the needs of its user base.

Global Agency Aims for Greater Rigor for Sales Leveraging Salesforce

A well-known agency holding company made the decision to introduce more rigor and transparency in its sales processes. Spreadsheets were voluminous, cross-office collaboration was limited, and key meeting data remained in scattered in seller notebooks and documents.

Television Ad Sales Platform Company Launches Salesforce MVP

A leading television ad sales and technology platform company needed to quickly launch a new CRM before its new fiscal year. Budgets were tight, timelines were aggressive, and the company faced historical challenges in capturing CRM-type data.

National Bookseller Solves E-Reader Rights Management Challenge With Salesforce

A well-known e-book reader platform was struggling to find a good-fit solution to support its rights management process. The Content Acquisition & Publisher Relations team felt it was outgrowing its existing homegrown solution, which was outdated and inflexible.

A Balancing Act: National Business Newsweeklies Publisher Leverages Salesforce to Unify 40+ Markets

During a period of industry decline, the C-suite at a national print and digital business news publisher recognized a need to increase efficiencies across its 40+ markets. The company had grown through a series of regional acquisitions without proper normalization.

Streaming Services Provider Amplifies Salesforce With Advanced Analytics

A global streaming services provider had recently launched a new Salesforce-based order management system. While the executive team had hoped to glean advanced ad sales reporting, fundamental issues following the launch prevented this goal from being reached.

American Broadcast Company Rides the Salesforce Wave with Analytics

A large, national radio company was struggling with an inadequate CRM solution provided by its traffic solution vendor. With little uniformity in processes, data capture, and seller best practices across its 25 markets, this broadcast company sought a better way.

Free eBookGuide To Operational Excellence for Media CXO's

After having booked tens of thousands of hours advising media clients, we’ve formed a working hypothesis around how best to streamline a media advertising sales organization through technology.

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