For Consumer Goods
It’s a long road building a consumer brand. Perhaps more challenging is trying to evolve that brand, over time, with consistency, in a rapidly changing global marketplace. The mix of brick and mortar versus online sales continues to be in flux. Retail and channel execution remains critical while eCommerce is accelerating. An integrated marketing, sales, and customer service strategy has never been so crucial in creating a meaningful customer journey and ensuring brand loyalty. Listening, engaging, analyzing, and adapting quickly is not an option, but rather a means of survival in the new era of Consumer Goods.
Challenges associated with inflexible legacy systems should not be limiting your business or impeding revenue growth. We see opportunity through timely access to data from disparate systems via intelligent integrations, enhanced reporting and analytics, and mobile-enabled cloud solutions. Let’s engage and begin talking about cloud-enabled scalability and agility so you can get back to building a world-class brand.
Industry Challenges &
Salesforce Solutions for Consumer Goods
The Consumer Goods industry is facing several technological challenges that can impact its overall performance and competitiveness. Some of the biggest challenges we are hearing most right now include:
Managing and analyzing customer data: Consumer Goods companies need to collect and analyze customer data to understand their preferences, behavior, and purchase patterns. By using Salesforce’s Consumer Goods Cloud and Analytics Cloud, companies can integrate data from multiple sources, gain a comprehensive view of their customers, and develop targeted marketing campaigns and personalized experiences. Additionally, Consumer Goods Cloud is designed to address some of the key challenges faced by consumer goods companies in the industry, such as Retail Execution, Merchandising, Trade Promotion Management, and Order Management to name a few.
Improving supply chain efficiency: Consumer Goods companies need to optimize their supply chain operations to ensure timely delivery of products, manage inventory levels, and reduce costs. By using Salesforce’s Supply Chain Management solution, companies can automate their supply chain processes, gain real-time visibility into inventory levels, and improve their operational efficiency.
Enhancing collaboration and communication: Consumer Goods companies need to improve collaboration and communication between different departments and stakeholders, including suppliers, distributors, and retailers. By using Salesforce’s Experience Cloud, companies can create an online platform where stakeholders can share information, collaborate on projects, and streamline communication.
Streamlining sales operations: Consumer Goods companies need to optimize their sales processes to increase revenue and profitability. By using Salesforce’s Consumer Goods Cloud, CRM Analytics, and Einstein, companies can streamline their sales processes, gain real-time insights into sales performance, and identify opportunities for growth.
Overall, a combination of Salesforce products can help Consumer Goods companies overcome their technology challenges and improve their operations. These solutions provide a comprehensive view of their operations, automate processes, improve collaboration and communication, and enable data-driven decision-making. As a result, companies can improve their competitiveness, increase customer satisfaction, and drive growth.
Schedule a Salesforce Demo
Designed For Consumer Goods
Join our Senior Director, Solutions Engineering, Stephanie Gerst, as she takes us through a brief look at one of our Consumer Goods demo orgs, featuring Consumer Goods Cloud, Commerce Cloud (B2B), and Experience Cloud, among other solutions.
We have full-length Salesforce demos and a clear point-of-view for almost every industry. Reach out today and let us know how we can support your next Salesforce project or implementation.
Proven Partners. Trusted Advisors. Beyond Consulting
V2 Strategic Advisors is a leading provider of Salesforce services tailored to the unique needs of the Consumer Goods Industry. With our deep industry knowledge and extensive experience, we empower our clients to transform their businesses, improve sales and distribution processes, and enhance customer engagement through effective Salesforce solutions and strategies.
Contact us today to start a conversation, to learn more about expertise within Consumer Goods.