Expertise

We Know This Industry. We Know Your Problems.

We Know What Good Looks Like.

V2 doesn’t serve every vertical. We don’t want to. We’ve spent 20 years going deep into media and advertising sales, learning the acronyms, revenue models, data flows, system architectures, and organizational dynamics that make ad sales businesses unique. That depth of expertise is why clients come to us, and it’s why they stay.

Our expertise isn’t theoretical. We’ve lived inside publishing houses, broadcast networks, sports organizations, OOH platforms, adtech firms, and retail media networks. We understand what the prospect-to-cash flow actually looks like in each of those contexts — and where the friction points tend to hide.

What makes V2 genuinely unusual is that we combine industry expertise with true platform depth. We’re not generalist consultants who learned ad sales last quarter. And we’re not platform jockeys who don’t understand the business process. We’re the rare firm that does both, and we’ve built our RevOps consulting practice at the intersection of the two.

Our expertise spans four interconnected dimensions, mapped to your business:

• • Industry Specialization — The nuances of every major ad sales segment, from broadcast and streaming to commerce media to sports
  • Prospect-to-Cash Flow Optimization — End-to-end revenue operations process expertise
  • Platform Capabilities — Deep hands-on experience with best-in-class platforms for media & ad sales, including Databricks, Google Cloud Platform, Claude, Gemini, Salesforce, HubSpot, and more
  • Core Departments We Serve — Cross-functional understanding from the CRO to Ad Ops to Finance