Media & Entertainment
Industry Focused,

Many people outside of the industry don’t see that media & entertainment is a complex set of segments, revenue models, and interconnected companies. We’ve built a consulting business around exploring, understanding, and solving each client’s different business needs, taking into consideration the unique conditions and hurdles faced at any particular moment of their journey. It’s challenging, exciting and rewarding.

John Tanner, CEO

Miles Wide & Miles Deep

Our 15+ year journey consulting for some of the world’s most recognized media & entertainment organizations has been exhilarating, to say the least. Our proven expertise spans many industry segments and business models: streaming services, newspapers, magazines, television, radio, sports franchises, professional information services, agencies, digital, programmatic, events, agency services, out of home – you get the picture. We didn’t learn it overnight and we continue to evolve our thinking every day as convergence continues. We’re not trying to be everything to everyone. We believe consultancies who take an “a mile wide and an inch deep” approach do not solve the most challenging hurdles you face. We walk in the door seeking to understand your uniqueness and determine how V2 can enhance your competitive advantage.


Read More


Read More

Digital Publishers

Read More


Read More


Read More

Business Information Services

Read More

Book Publishing

Read More

Film Studios

Read More

Streaming Services & OTT

Read More

Social Platforms

Read More

Gaming & eSports

Read More


Read More

Ad Tech

Read More


Read More

Marketing Services

Read More


Read More


Read More

Retail Media

Read More

About Us

V2 Clients

V2 Programs

V2 Transform

Large-Scale Transformation

V2 Optimize

Reinvigorate Your Salesforce

V2 Evolve

Retainer-Based Partnership

V2 Extend

Day-To-Day Maintenance

V2 D(3P)

Management Consulting Services

V2 Accelerate

Accelerators + Advisory

V2 Blueprint

A Well-Thought-Out Design

Our Industries

Magazines & Digital Publishers
Radio & Podcasts
Streaming Services & OTT
Television & Film
Business Information Services
Book Publishing
Gaming & eSports

Data and Analytics

See Possibilities In Your Data

V2 Ad Sales CRM

Powered By Salesforce

Game Day 360 CRM

Powered By Salesforce

V2 Thrive Blog

Creating & Sharing Knowledge

CXO Media Ebook

Operational Excellence

Webinar Analytics for Ad Sales

Get More From Your Analytics

Client Journey Highlight

Inc. & Fast Company’s Salesforce Journey with V2

V2 Case Studies

Case Study: Advertising Company

Powered By Salesforce & Einstein Analytics

Case Study: NFL Team

“Wall-To-Wall” With Salesforce

Case Study: Streaming Service Provider

Amplifies Salesforce With Advanced Analytics

Case Study: American Broadcast Company

Rides The Salesforce Wave With Analytics

Case Study: Major Magazine Publisher

Defines Print Media Trends

Case Study: Digital Publisher

Consolidates Six Salesforce Orgs

View All >>

V2 People

V2 Careers

Join V2