Who We Are

Our Non-Traditional Journey

Our journey began in a small apartment by a physics major turned software salesman who believed that software-as-a-service consulting could be done better. Armed with a credit card and an abundant passion for pioneering a new approach, our founder, John Tanner, embarked upon a journey that began with a thoughtful analysis around how physics concepts could be leveraged in business.

Prying open his old college textbooks, he was reminded of fascinating concepts like velocity (a vector with speed and direction) and voltage (a measure of potential energy). Velocity + Voltage became the foundation of V2 and remain key tenants our team utilizes as world-class consultants.

A bit geeky? Sure. But taking a fresh approach to consulting has served us well, propelling V2 into a respected, market-leading boutique firm. We’re formulaic when appropriate, agile always, and evolving daily.

Our Global Reach

V2 has proven global reach, having successfully supported client teams spanning North America, South America, Europe, Asia and Oceania. V2 operates a hybrid virtual/office model with hubs in the US and in Latin America. Each hub is unique, just like our people.

  • New York, NY
  • Portsmouth, NH
  • Miami, FL
  • Santiago, DR
  • Santo Domingo, DR

Our Unwavering Commitment To Quality

Today, V2 remains an independent, privately-held firm. We are a multicultural company comprised of employees across the Americas and focused on sustainable growth, choosing the right client partnerships, and maintaining a healthy work environment for our teams. While we recognize that profitability is necessary to fund the V2 journey, we never lose sight of the fact that cutting corners at the expense of delivery excellence is not an option. Simply put, we hold the bar high for V2 team members, recognizing our day-to-day actions must aim to exceed client expectations and enhance V2’s brand.

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we've built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.


V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We'll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our "special sauce" for clients, we feel it's important to highlight our perspective and insights on a range of relevant topics.