Media & Entertainment

Our 15+ year journey consulting for some of the world’s most recognized media & entertainment organizations has been exhilarating, to say the least. Our proven expertise spans many industry segments and business models: streaming services, newspapers, magazines, television, radio, sports franchises, professional information services, agencies, digital, programmatic, events, agency services, out of home – you get the picture. We didn’t learn it overnight and we continue to evolve our thinking every day as convergence continues. We’re not trying to be everything to everyone. We believe consultancies who take an “a mile wide and an inch deep” approach do not solve the most challenging hurdles you face. We walk in the door seeking to understand your uniqueness and determine how V2 can enhance your competitive advantage.

Segment-Based Solutions

V2 has developed leading-edge, Salesforce-based solutions for many segments of media & entertainment. Our solutions span myraid revenue models including ad sales, subscriptions, events, content rights, services, ad tech/SaaS and others. We combine time-tested core modules developed by V2 for media & entertaiment with segment-specific modules and customized settings for your organization. The result: no more building/reconstructing Salesforce “from the ground up” to meet your needs.

Newspaper

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Magazines

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Digital Publishers

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Radio

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Television

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Business Information Services

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Book Publishing

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Film Studios

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Streaming Services & OTT

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Gaming & eSports

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Out-of-Home

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Ad Tech

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Marketing Services

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Events

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Agencies

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Retail Media

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“Many people outside of the industry don’t see that media & entertainment is a COMPLEX SET OF SEGMENTS, REVENUE MODELS, AND INTERCONNECTED COMPANIES. We’ve built a consulting business around exploring, understanding, and solving each client’s different business needs, taking into consideration the unique conditions and hurdles faced at any particular moment of their journey. It’s challenging, exciting and rewarding.”

– John Tanner, CEO

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we’ve built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.

Industries

V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We’ll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our “special sauce” for clients, we feel it’s important to highlight our perspective and insights on a range of relevant topics.