Salesforce Media Cloud

Lead the way in today’s changing media landscape

Salesforce Media Cloud has transformed the way media and entertainment organizations use Salesforce, allowing them to launch, monetize, and scale media experiences that meet the evolving demands of today’s consumers.

This out-of-the-box, customizable data model is built directly on the Salesforce platform, designed to streamline the buyer journey, simplify reporting and operations, and deliver experiences that delight customers, advertisers, and partners.

For a Range of Revenue Models

Subscriber Lifecycle Management

Launch subscription services and drive subscriber acquisition, retention, and upselling

Advertising Sales Management

Sell smarter and faster. Unify advertising channels, campaigns, and operations in a single platform.

Media Commerce Management

Connect content and merchandise revenue, generate product sales, and create personalized media commerce experiences.

Licensing & Rights Management

Expand licensing opportunities, develop new monetization strategies, and streamline contract negotiations.

Speak to our team to find out if Salesforce Media Cloud is right for you

Salesforce Media Cloud is not only for the media and entertainment industry. It was designed for any company where media or ad sales play a role, including streaming services, retail media divisions, and hospitality.

With Salesforce Media Cloud:

  • Automate pricing and discounts
  • Build converged media plans
  • Unify your marketing experience
  • Manage and streamline contracts
  • Maximize average revenue per user
  • Run effective programmatic advertising
  • Centralize RFP management
  • Enable digital transformation throughout your organization
  • Increase profitability

01

Deliver Personalized End-to-End Experiences

Create a 360-degree view of each current and prospective customer, complete with their purchase patterns and a detailed interaction history. Then, manage their customer journey with custom offers and clear next steps.

Consumers today expect personalization, not mass media. With complete audience profiles, you can build engaged audiences and loyal communities.

  • Simplify upsells, renewals, and churn risks for your AEs
  • Increase customer lifetime value
  • Build long-term brand affinity

02

Improve Ad Sales and Campaign Performance

Integrate Salesforce’s Product Catalog, CPQ, and Contract Management tools to build a comprehensive solution for converged campaigns. This allows quick, easy forecasting across all media types and a clear view of your sales process.

The advertising landscape is more competitive than ever, and the deprecation of third-party cookies means advertisers and publishers need a strong first-party data strategy and detailed insights on campaign performance.

  • Eliminate spreadsheet-based reporting
  • Improve campaign KPIs and attribution
  • Reduce high day sales outstanding

03

Create a Centralized Hub of Operations

Unite all of your content into a single platform instead of managing disparate channels and customer experiences. Reduce manual processes, spreadsheets, and time spent on non-value generating activities.

Companies today are managing growing product catalogs, and media M&As are increasingly common. This adds scale—and complexity—to operations.

  • Accelerate the launch of new offers and products through a single platform
  • Develop a comprehensive, easily-manageable product catalog
  • Operate from a single source of truth

04

Customize the Platform As You Evolve

Salesforce Media Cloud is an out-of-the-box data model built specifically for media-related revenue models. It’s both customizable and extensible, depending on your team’s goals, needs, and existing tech stack.

Your team likely already uses other best-in-class products from Salesforce, and Media Cloud is a seamless addition. Plus, with add-ons like CRM Analytics and Datorama, you can build the exact specifications your team needs.

  • Less code, more drag and drop
  • Less technical debt, quicker development and deployment, and less maintenance
  • Create branded customer and employee interactions quickly and easily

The V2 Approach

We are a leading Salesforce implementation partner focused on delivering tailored solutions that empower teams to work more effectively and efficiently. We have consulted some of the world’s biggest names in media, entertainment, broadcasting, and retail for the past 17+ years, and were chosen by Salesforce as one of five global launch partners for Media Cloud Ad Sales Management. We combine time-tested core modules developed for media & entertainment with customizations created specifically for your organization.

V2 is trusted by global brands and leading organizations

Spotify Logo
Conde Nast Logo
Forbes Logo
Inc Logo
News Corp Logo
Hearst Logo
Audacy Logo
The New York Times

Want to do more with your Salesforce Media Cloud investment?

Our proprietary Accelerators build upon the Salesforce platform with solutions for specific business challenges.

Contact Us

Ready to get started? Fill out this form and we’ll be in touch.

Name(Required)

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we've built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.

Industries

V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We'll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our "special sauce" for clients, we feel it's important to highlight our perspective and insights on a range of relevant topics.