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V2 Insights
Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising
V2 + Databricks: What We’ve Observed a Year into Our Databricks Journey for Media & Ad Sales
My colleagues and I have often chosen to forgo the status quo and pioneer new approaches. True in form, my firm’s journey to become a Databricks partner likely isn’t the path most consulting organizations would follow.
Salesforce for Media & Ad Sales Post-Dreamforce 2026 Insights
Let’s get something off the table. No, I didn’t attend Dreamforce 2026 last week. While it would have been fun and exciting, it wasn’t in the cards this year. That said, I watched from afar and analyzed the various announcements through the lens of media & ad sales.
Consolidated Revenue Forecasting for Media & Ad Sales
Revenue forecasting is at the heart of every organization, and yet, it’s arguably one of the most convoluted and challenging processes to streamline for media & ad sales. Most organizations leverage an array of spreadsheets that are manually consolidated to aggregate key data.
Preparing for Agentforce: What Ad Sales Leaders Need to Know Before They Adopt AI
There’s a very real shift happening in ad sales right now, and it’s being driven by two forces moving faster than most organizations can keep up with: the pressure to adopt AI, and the pace of innovation within the Salesforce ecosystem.
Tugboats, Not Tankers: What Real Change Looks Like in Ad Sales Transformation
Why the Smallest Shifts Often Require the Most Expertise and How V2 Helps Move Giants Tugboats are easy to overlook. In a world of massive cargo ships, sprawling ports, and towering cranes, these compact vessels blend into the industrial backdrop. But anyone who...
From Fragmented Data to Ad Sales Revenue Engine
Why Salesforce Data Cloud, Supported by Agentforce Is the Next Frontier in Ad SalesWhen we sit down with CROs or ad‑sales VPs these days, a familiar pattern emerges. Their CRM is bursting with advertiser history, their data lake has petabytes of streaming behavior,...
Salesforce’s AI Power Duo: Unlocking Unprecedented Intelligence with Informatica and Convergence.ai
Beyond Buzzwords: What Salesforce's Latest Acquisitions Mean for Enterprise AI and Ad Sales TransformationThe enterprise technology landscape has been abuzz with Salesforce's recent strategic moves. First, the acquisition of Convergence.ai, an AI agent company...
Salesforce’s $8 Billion Informatica Acquisition: Powering the Future of Enterprise AI with Trusted Data
A Strategic Bet on Data Quality and Governance for the Age of Autonomous AIToday marks a pivotal moment in the enterprise technology landscape, as Salesforce announced its definitive agreement to acquire Informatica for approximately $8 billion in equity value. As...
Inside Agentforce World Tour NYC: What Media Companies Need to Know
How AI Agents and Salesforce Media Cloud Are Reshaping Ad Sales Operations for Media Firms Psssttt.... The future of ad sales isn’t coming—it’s already here. This week, our team at V2 Strategic Advisors had the opportunity to attend Agentforce World Tour in New York...
Salesforce Acquires Convergence.ai: The Strategic Brains Behind Autonomous AI Agents
A Deep Dive into Salesforce's Latest Move to Redefine Enterprise AI with Human-Like AdaptabilityToday, the enterprise technology world is still buzzing with news that broke yesterday: Salesforce has announced a definitive agreement to acquire Convergence.ai. While the...
Twenty Years of Velocity + Voltage: The Strategy Behind V2’s Next Wave of Ad‑Sales Transformation
How a Boutique Salesforce Partner Grew From an Apartment Startup to a Global Force —and Why Our Best Work Is Still Ahead When V2 Strategic Advisors opened its doors in 2005, "software-as-a-service" sounded more like a venture-capital pitch deck than the bedrock of...
Retail Media Without Ruining Retail: Balancing Monetization with Customer Experience
Why the Shopper Experience Must Stay at the Center of Every Retail Media StrategyRetail media has quickly become one of the most lucrative developments in modern commerce. But in the rush to monetize, a critical question is surfacing across boardrooms, brand meetings,...