V2 Insights

Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising

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What Antitrust Rulings Against Big Tech Could Mean for Retail Media

Apr 23, 2025

Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and...

Oct 2, 2024

From Vision to Execution: Crafting a Retail Media Network That Delivers GrowthIn the evolving landscape of retail,...

Jul 16, 2024

Revenue Lifecycle Management The Future of RLM in the Subscription Era The subscription economy is booming, and...

Jun 18, 2024

Building a Retail Media Network: A Pathway to Increased Revenue & Customer EngagementThe Future of Retail...

May 28, 2024

Leverage Slack to Boost Efficiency & Collaboration in Media Ad SalesIn the fast-paced world of media advertising, ad...

Apr 4, 2024

Unleash the Power of AI-Driven Media Sales with Salesforce Unleashing Media Sales Power: Salesforce Data Cloud and...

Nov 9, 2023

Simplifying Revenue Reconciliation in Ad Sales: A Salesforce-Powered ApproachIn the dynamic and ever-evolving media...

Oct 3, 2023

How to Boost Productivity And Ad Sales with AI AI has experienced a meteoric rise in recent years, driven by...

Sep 7, 2023

Unleashing the Potential of Salesforce Media Cloud for Media InnovatorsIn today's media landscape, staying...

Mar 9, 2023

Ad Sales for Media Cloud Video Series Q&A Transcript Join Salesforce’s Principal Solutions Engineer, Stan...

Jan 6, 2023

Ad Sales for Media Cloud Video Series Q&A Transcript Join V2 for a conversation with Mansueto’s Chief Revenue...

Oct 28, 2022

Ad sales teams constantly face new challenges navigating hybrid and remote work environments. With reduced travel,...