Scaling Ad Sales: The Transformative Power of Salesforce Media Cloud

by | Sep 7, 2023 | Ad Sales, Salesforce, Salesforce Media Cloud

The Compelling Allure of Salesforce Media Cloud

Unleashing the Potential of

Salesforce Media Cloud for Media Innovators

In today’s media landscape, staying competitive and agile is more crucial than ever. Revenue diversification is critical to staying relevant and reducing operational inefficiencies is paramount. Ad Sales organizations constantly pursue cutting-edge solutions that can supercharge sales, streamline operations, tackle the intricacies of order management and fulfillment flows, and harness nascent opportunities to drive growth. At the center of this transformative tide stands Salesforce’s Media Cloud, a dynamic set of solutions that has emerged as a market leader in driving technology transformation for ad sales organizations. 

This post will share how this remarkable platform converges all aspects of the ad sales prospect-to-cash flow, acting as a linchpin that often unifies niche, disjointed segments into a single platform. From centralizing ad sales and operational processes, streamlining collaboration across teams, simplifying order management and fulfillment workflows, improving revenue reconciliation efforts, and more, Media Cloud has something to offer ad sales organizations of all sizes and levels of maturity. 

Moreover, the timing is impeccable. After years of steadfast evolution, Salesforce Media Cloud is now an unrivaled choice for technology transformation that can usher in a new era of growth and unbridled efficiency. Read on to learn more about how this technology can transform your business.

Salesforce media cloud for media

The Evolution of Salesforce Media Cloud

Before we dive into the specifics, let’s highlight the significance of Salesforce Media Cloud’s evolution and V2 Strategic Advisors’ role in its launch.

V2: A Trusted Partner in Media and Entertainment

V2 Strategic Advisors has been a trusted global Media and Entertainment client partner for over 15 years. We understand the unique challenges and opportunities in the industry, which is why we were proud to be an official launch partner for Salesforce Media Cloud.

Media Cloud Origins

Following the acquisition of Vlocity in 2020, Salesforce moved from simply dabbling in different verticals to formally forging a strategic path to deliver industry-specific solutions to key markets, including Healthcare, Manufacturing, Consumer Goods, Financial Services, Communications, Media, and more. With the power of the Vlocity platform, Salesforce launched Media Cloud, a holistic platform to address Ad Sales Management and Subscription Lifecycle Management. Media Cloud takes the capabilities of the Salesforce platform a step further by directly addressing the operational hurdles frequently explicitly faced by media companies. This strategic move empowers media organizations to amplify their CRM functionalities through a specialized data model designed for the media landscape. By incorporating a range of cutting-edge applications, businesses can glean deeper insights into their customer base, paving the way for exceptional and tailored experiences.

    Salesforce and V2 Media Cloud Partnership

    Maturation & Refinement of Media Cloud

    Since its introduction, Salesforce Media Cloud has come a long way. It has matured into a robust platform that addresses the specific needs of media companies, including Ad Sales Management and Subscription Lifecycle Management. The solution has come a long way since its launch, with many customers reaping the benefits of converting from legacy CRM or Salesforce Sales Cloud. Additionally, Salesforce continues to release new, media-specific features for ad sales and subscription management customers. Now, more than ever, it’s a solution that deserves a second look.

    Why Salesforce Media Cloud?

    There are many reasons for ad sales customers to consider Media Cloud. At a high level, Media Cloud can support customers with front-office CRM and Service, middle-office solutions like Order Management, and features and functionality to support back-office processes like revenue reconciliation. Salesforce Media Cloud centralizes sales, operations, and finance teams, providing a single platform to manage pre- and post-sales processes, streamline workflows, and optimize monetization strategies.

    Key Benefits:

    • Data-Driven Insights: Advanced analytics tools provide actionable insights to optimize content strategies and audience engagement.
    • Personalized Experiences: Deliver tailored content experiences to audiences, enhancing engagement and loyalty.

    Empowering Traditional & Emerging Media Companies with Unique Solutions

    Media Cloud is designed to scale to various ad sales organizations, spanning multiple traditional media segments, such as Print and Digital Publishing, Radio & Podcast, TV Broadcast, Out-of-Home and DOOH, Social Media, Sports, Business Information Services, and more. However, Media Cloud also scales to support emerging media segments, such as Hospitality Media and Retail Media.

    Retail media has emerged as a lucrative revenue stream for Retailers. Salesforce Media Cloud empowers Retail Media Networks to excel in this domain, enabling retailers to manage vendors, improve planning around retail media campaigns, track performance, and maximize revenue.

    Media Cloud supports easy integration with critical downstream trafficking systems spanning traditional and retail media, such as GAM, The Trade Desk, Criteo, and PromoteIQ. Such integrations are essential to help streamline workflows, minimize errors that typically stem from manual processes, and move advertisers through the funnel more quickly.

    Media Cloud also supports enhanced customer engagement by extending Salesforce’s Experience Cloud.  Media Cloud can engage advertisers and agencies through a custom portal, enabling asset submission and self-service capabilities critical to scaling any ad sales organization. 

    Media Cloud is also purpose-built, meaning that with every Salesforce release, customers can take advantage of new functionality explicitly tailored to their industry. By way of example, V2 has partnered with Salesforce to help take Media Cloud to the next level with our Data Clean Room Accelerator. This solution connects Salesforce Media Cloud to Snowflake, extending its capabilities. With this integration, you can harness the full potential of your data for better decision-making and enhanced customer experiences.

      Take the Next Step with Salesforce & V2 Strategic Advisors

      Salesforce Media Cloud is a game-changer for media companies and an investment worth considering. Its ability to centralize ad sales and operations, support various media segments, including retail media, and integrate with advanced solutions can revolutionize your business.

        Building Trust Starts With A Conversation.

        At V2 Strategic Advisors, we specialize in helping organizations like yours evaluate, implement, and optimize Salesforce Media Cloud.

        Connect with us today, and let’s explore how this powerful platform can transform your company. Whether you’re a longtime player in the industry or a newcomer, there’s never been a better time to harness the potential of Salesforce Media Cloud.

        Learn more about Salesforce Media Cloud

        Uncover the Benefits of Media Cloud – Interview with Candice Edwards

        Introducing Our New Data Clean Room Accelerator for Salesforce Media Cloud

          Posted In:

          Return to All Posts

          Jill Dignan

          Jill Dignan


          Jill Dignan has over 13+ years of strategic technology consulting experience, working with enterprise and global companies in media and other industries. During her tenure at V2, she has developed a passion for working with business and technology leaders to outline pragmatic transformation roadmaps as well as helping bring consulting and technology solutions to market. . Jill has helped clients in and outside of media devise winning strategies around process improvement, architecture, design, data, analytics, and integration. She currently serves as CGO of V2.