Ad sales teams constantly face new challenges navigating hybrid and remote work environments. With reduced travel,...
Is Salesforce Media Cloud ASM Right for You?
Salesforce can empower you to build and scale your retail media network (RMN), putting the power of the world's #1...
Evaluating and Scaling Your Retail Media Network
With so much rapid change in the advertising and media landscape, organizations of all shapes and sizes are being...
Why You Need Subscriber Lifecycle Management
Of the many changes companies faced in 2020, one of the most enduring has been the move to subscription-based...
Media Networks Are Big Business for Retailers and Here’s Why
The lines between retail, media, and advertising are blurring rapidly, as retailers seek to monetize expansive...
Preparing for the Launch of Salesforce’s Advertising Sales Management from Media Cloud
We have been dreaming of the industry-focused solutions built on Salesforce that are rolling out after the...
What Is Snowflake And Why Is It Important For Media Companies?
One common challenge that many V2 clients have faced is how to navigate the complex landscape of their data. We're...
Ad Sales Analytics with Snowflake
Join us for V2's Analytics for Ad Sales Webinar: 3 Ways to Get More From Your Analytics Investment Through the Power...
Traditional Ad Sales Forecasting and Inaccuracies
Three Challenges in Ad Sales Forecasting It’s not new that sales organizations across industries struggle to...
Ad Sales and CRM Optimization
5 Reasons For Lack of Optimization in Ad Sales As tenured consultants in the CRM media space, V2 is all too familiar...
Down Is Still The New Up in Media
Whether you’re a seasoned media executive or a relative newcomer, one fact is clear. Google and Facebook have...
Where To Start Your Ad Sales Digital Transformation
Media Transformation The media advertising industry is fiercely competitive. Media companies struggle to find...