How Salesforce’s Data Cloud Will Revolutionize B2C Communications Companies

by | Oct 5, 2023 | Communications, Data Cloud, Salesforce

Learn how V2 is transforming the communications industry with data cloud

Salesforce’s Data Cloud is Revolutionizing the

Way B2C Communications Companies Engage With Their Customers

B2C communications companies are evolving rapidly, with consumers demanding more personalized and relevant interactions across all channels. To meet these expectations, B2C telco firms need to have a deep understanding of their customers, their behaviors, preferences, and individual needs. This is where Salesforce’s Data Cloud comes in.

Salesforce’s Data Cloud is a unified data platform that enables businesses to connect and manage all of their customer data from a single platform. This includes first-party data from systems including CRM, marketing automation platforms, e-commerce platforms, BSS/OSS systems, billing, and other sources, as well as third-party data such as official government registers or credit bureaus. With Data Cloud, telcos can create a complete view of every customer, including their demographic information, purchase history, interactions with customer service, and more.

Data Cloud for B2B Communications

This unified view of the customer allows telcos the ability to deliver more personalized and relevant communications across all channels and stages of their customer journey. For example, a telecommunications provider could use Data Cloud to centralize and harmonize its customer data, and further segment its customers based on their demographics, geographic location, interests, purchase history, and other attributes. This would allow for more targeted marketing campaigns and product recommendations and promotions. 

Salesforce’s Data Cloud is also infused with AI and machine learning capabilities. This means that telcos can use Data Cloud to not only centralize customer data, but gain predictive insights based on their customers’ behavior and preferences. This information can then be used to improve the customer experience in a variety of ways, including creating satisfying customer experiences through personalized content.

For example, a wireless service provider could leverage Data Cloud + AI to create a promotional campaign to target customers that have experienced two or more dropped calls per week on average in the last month, and have a high propensity to churn based on other attributes, to offer an updated promotion for an upcoming contract renewal.

With 21% of Communications Companies already using generative AI, and an additional 56% investigating use cases for generative AI, determining a go-forward strategy as it pertains to CRM + Data + AI has never been more important for B2C telco companies.

Here are some specific examples of how businesses in the B2C communications industry can use Salesforce’s Data Cloud + AI to revolutionize their customer interactions:

  • Customer Service & Operations – Gain a single view of the customer and manage cases with more automation leveraging Einstein’s predictive AI capabilities. 
  • Field Service & Predictive Maintenance – Enable proactive repairs and installs with automated processes and connected asset visualization, and additionally empowering technicians for upsell and cross-sell opportunities.
  • Billing Inquiry Optimization – Leverage Salesforce’s Einstein’s generative AI capabilities to surface billing insights quickly and easily, delivering contextual recommendations and actions.
  • Marketing Campaign Optimization – Telecom providers are using Data Cloud to personalize their marketing campaigns and product recommendations. For example, a telecom provider could use Data Cloud to identify customers who are using a lot of data and offer them a data upgrade plan.

Overall, Salesforce’s Data Cloud, paired with AI capabilities, is a powerful tool that can help businesses in the B2C communications industry to revolutionize their customer interactions. By enabling telcos to connect and manage all of their customer data from a single place and gain insights into their customers’ behavior and preferences, Data Cloud helps businesses to deliver more personalized and relevant communications across all channels.

Here are some additional benefits of using Salesforce’s Data Cloud for B2C Communications:

  • Improved customer satisfaction: When customers receive personalized and relevant communications, they are more likely to be satisfied with the overall customer experience.
  • Increased sales: Personalized marketing campaigns and product recommendations can lead to increased sales and revenue.
  • Reduced churn: By identifying customers who are at risk of churning and reaching out to them with personalized offers and support, businesses can reduce churn and increase customer retention.
  • Improved efficiency: Data Cloud can help businesses to automate many of their data management and analytics tasks, freeing up their time to focus on other important areas of their business.

If you are a business in the B2C telco space, Salesforce’s Data Cloud is a valuable tool that can help you to improve your customer interactions and achieve your business goals.

Building Trust Starts With A Conversation.

If your organization is thinking about how to leverage Data Cloud to power your B2B Communications organization, but not sure where to start, or not sure if this is even the path forward, reach out to V2 Strategic Advisors, and let us help you make sure you are on the right path forward.

Let’s engage in a conversation about your unique goals and challenges, and together we can help unlock the full potential of Data Cloud for your team. 

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Jill Dignan

Jill Dignan


Jill Dignan has over 13+ years of strategic technology consulting experience, working with enterprise and global companies in media and other industries. During her tenure at V2, she has developed a passion for working with business and technology leaders to outline pragmatic transformation roadmaps as well as helping bring consulting and technology solutions to market. . Jill has helped clients in and outside of media devise winning strategies around process improvement, architecture, design, data, analytics, and integration. She currently serves as CGO of V2.