Dreamforce, Salesforce’s annual conference, is one of the biggest tech events in the world. Since it launched in...
Evaluating and Scaling Your Retail Media Network
With so much rapid change in the advertising and media landscape, organizations of all shapes and sizes are being...
Media Networks Are Big Business for Retailers and Here’s Why
The lines between retail, media, and advertising are blurring rapidly, as retailers seek to monetize expansive...
Traditional Ad Sales Forecasting and Inaccuracies
Three Challenges in Ad Sales Forecasting It’s not new that sales organizations across industries struggle to...
Ad Sales and CRM Optimization
5 Reasons For Lack of Optimization in Ad Sales As tenured consultants in the CRM media space, V2 is all too familiar...
Down Is Still The New Up in Media
Whether you’re a seasoned media executive or a relative newcomer, one fact is clear. Google and Facebook have...