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GLOBAL AGENCY AIMS FOR GREATER RIGOR FOR SALES LEVERAGING SALESFORCE

Services

  • Management Consulting
  • Employee Engagement
  • Data & Analytics
  • CRM

Solutions

  • Salesforce

SALESFORCE TO MANAGE BRAND AND AGENCY RELATIONSHIPS AND ACTIVITIES TO REDUCE INSTITUTIONAL KNOWLEDGE FLIGHT

 

 

 

 

The Challenge

After years of successful but less organized business development activities, a well-known agency holding company, made a decision to introduce more rigor and transparency around its critical sales processes. Spreadsheets were voluminous and sharing of data across offices was limited. Key data from meetings both with prospects and existing clients was not being captured in a centralized system and remained in notebooks and scattered documents.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Results

V2 agreed to leverage a rapid-prototyping methodology to build and launch an agency-specific design, supporting the unique needs of the client. While standard Salesforce objects like Accounts, Contacts, and Opportunities were heavily leveraged, V2’s design incorporated many details around picklist values, Brand and Agency relationships, classifications around meeting purposes, and other agency-nuanced design elements. V2 designed a relationship model aimed to reduce knowledge flight and surface past and present Brand and Agency relationships which could be leveraged for business development activities. In addition, V2 designed a unique custom solution which tracked Agency Offices and Office Participation data for Opportunities.to enable the agency to break down silos between offices.

From a data and reporting perspective, V2 analyzed, cleaned, and merged existing data including Brand and Agency information as well as historical Opportunity data. Reports and Dashboards were built to provide graphical representation of data which had previously been locked up in various spreadsheets.

As agreed upon with the client, V2 created a custom Train-the-Trainer program to enable the client Program Lead to train end users. V2 provided training documentation outlining key flows and screens to support the training and go-live process.

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we’ve built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.

Industries

V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We’ll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our “special sauce” for clients, we feel it’s important to highlight our perspective and insights on a range of relevant topics.