HubSpot for Media & Ad Sales

A Revenue Operations Hub

Built from the Ground Up for SMBs

Let’s be direct: For SMBs and smaller divisions of enterprise media and ad sales organizations, many CRM implementations are oftentimes either too generic or too expensive to maintain, or both. Enterprise platforms designed to manage the complexities of larger companies don’t always work well for organizations that value speed, agility, and flexibility. The result? Costly builds, frustrated users, and technology that slows revenue rather than accelerating it.

V2 built a better answer for SMBs. HubSpot for Media & Ad Sales is an industry-specific revenue operations solution built on HubSpot’s platform, spanning Sales Hub, Marketing Hub, and Data Hub, and informed by over two decades of direct experience at the intersection of media, advertising sales, and CRM strategy. It’s a purpose-built solution designed around the way ad sales organizations actually work.

The result is a high-value, elegantly deployable solution that can be live in weeks, not months, and at a fraction of the cost of building and maintaining legacy industry CRMs. V2’s solution spans three core HubSpot Hubs, each configured with ad sales-specific logic, data models, workflows, and reporting:

HubSpot Marketing Hub for Media & Ad Sales: Marketing Hub closes the loop between demand generation and sales execution for ad sales organizations, a gap that costs organizations real revenue every year. V2 configures Marketing Hub to support the unique B2B2C marketing motion that media and ad sales companies operate within.

HubSpot Sales Hub for Media & Ad Sales: Sales Hub becomes the command center for your ad sales revenue operations. V2 configures HubSpot to reflect how ad sales teams actually manage their day-to-day flows – from prospecting and advertiser/agency/brand relationship management, to proposal tracking, deal pipeline management, and reporting/analytics. Importantly, HubSpot’s simpler approach to CRM and strong out-of-the-box Breeze AI features (e.g., Sequences, automated data enrichment, AI insights), combined with V2’s ad sales-specific design, enable sellers to work with velocity and productivity not normally seen in other CRMs.

HubSpot Data Hub for Media & Ad Sales: Data is the foundation of a high-performing revenue operations architecture. V2 leverages HubSpot’s Data Hub to connect your CRM and marketing data to the broader systems ecosystem – including order management, billing, delivery, and analytics platforms – creating a unified revenue intelligence layer.