V2 Spotlight: Sonata McPhail

by | Jul 8, 2022 | V2 Culture, V2 Spotlight

Sonata McPhail Headshot

This month’s Employee Spotlight @ V2 is Sonata McPhail. Sonata is CPA certified with a Master’s degree in Taxation from Bentley University. She has been supporting V2 since 2017 and later moved into a Finance Director role in 2021. Sonata is an integral part of the team, partnering closely with our Executives on finance and budgeting across multiple departments of the organization.

How did you start your career with V2?

I began working with V2 as a contractor in 2017, supporting a variety of accounting & finance-related initiatives. Come 2021; I joined V2 full-time as a Finance Director.

How have you grown professionally & personally at V2? 

I have a wide range of responsibilities at V2 that are not only knee-deep in accounting work but cover other aspects of the business (payroll, taxes, insurance, financial forecasts); I enjoy having a variety of work and learning and figuring out new things as they come along. I gained the confidence to make decisions and run with them while also knowing that there is a team who will support me when needed.

What is your favorite part of your job?

My favorite part of my job is not a particular thing/task/project that I am responsible for, but rather the fact that it offers variety; it is never boring. I also love the opportunity to utilize new technologies we use internally.

What motivates you to wake up and go to work?

What motivates me is knowing that I am contributing to the success of an amazing company while utilizing and developing my talents and skills.

Who is your biggest inspiration?

Henry David Thoreau. He has a quote that resonates with me – “Go confidently in the direction of your dreams. Live the life you imagined.”

What are the three “must-have” qualities or skills needed to be successful in the Salesforce ecosystem? 

  • Positive attitude
  • Being proactive
  • Believing in the purpose of your work

These are all imperative qualities to be successful at V2.

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Brett Carneiro

Brett Carneiro


Brett Carneiro is the Director of Marketing for V2 Strategic Advisors, helping to elevate the awareness of our brand and approach within the Salesforce and Partner ecosystem. Brett also works as a Sr. Sales Engineer, helping to run product demos and discovery sessions with clients, showing teams the 'Art of the Possible', using the latest products and V2 configurations that are available to solve business problems and increase efficency and profitability. Brett has been working in the marketing and sales space for more than 15+ years and has worked on both the brand and agency side. Additonally, in 2018, Brett earned an M.B.A. in Marketing, and also holds several active Salesforce certifcations.