Data Platforms for Ad Sales

Data Platforms for Ad Sales

Unify your data. Unlock performance. Scale smarter.

Modern ad sales organizations are sitting on more data than ever before, but that data is often fragmented, siloed, or inaccessible when it matters most. From CRM and OMS systems to delivery platforms, ad servers, billing tools, and web analytics platforms, your data is everywhere. The question is: can your team use it?

At V2, we help ad sales organizations design and implement data platform strategies that eliminate bottlenecks, align cross-functional teams, and power better decisions, faster.

Whether you’re supporting direct sales, programmatic campaigns, or a retail media business, the right data foundation is essential to operate at scale and compete at speed.

Why Data Platforms Matter in Ad Sales

Data is the fuel that powers nearly every function in ad sales: forecasting, packaging, yield management, performance reporting, billing, optimization, and even AI. But without the right infrastructure in place, all that data becomes a drag on your operations.

We help ad sales teams implement modern data platforms that:

• • Consolidate fragmented first-party data across systems
  • Provide clean, reliable signals to sales, ops, and finance
  • Power custom analytics and predictive models
  • Streamline reporting and accelerate time to insight
  • Enable AI agents like Agentforce to deliver value

When the data is reliable and accessible, every team performs better.

Our Point of View

At V2, we’re platform-agnostic, but we’re strategy-first. That means we don’t push tools; we guide you to the right solution for your business model, tech stack, and growth goals.

We’ve worked with some of the largest media, retail, and tech firms in the world to integrate leading platforms like:

• Salesforce Data Cloud – Real-time segmentation and operational data activation

• Snowflake – Enterprise-scale warehousing and data sharing

• Databricks – Advanced analytics, data science, and machine learning

• BigQuery – High-speed, low-cost querying across massive datasets

Each of these platforms brings unique advantages, and often, the most effective data strategy includes more than one.

Our role is to help you connect the dots.