Informatica for Ad Sales

Put trusted, connected data in every team’s hands

Informatica powers the movement, transformation, and governance of data across your ad sales ecosystem. Whether you’re connecting CRM to your OMS, syncing advertiser records across multiple systems, or consolidating campaign performance data from disparate sources, Informatica ensures that the data your teams rely on is complete, accurate, and ready for action.

With Informatica’s robust integration, data quality, and master data management capabilities, ad sales organizations can unify customer and campaign information at scale, helping sales, operations, finance, and analytics teams work from a single source of truth.

Bring Accuracy to Operations. Speed to Insights. Confidence to Strategy.

In ad sales, bad or incomplete data slows down deal cycles, disrupts billing, and erodes client trust. Informatica addresses these challenges by creating connected data pipelines and ensuring the quality of the data moving through them.

With Informatica, ad sales organizations can:

- Connect CRM, OMS, billing systems, and ad servers into a single trusted data framework
- Automate advertiser and campaign data synchronization across platforms
- Improve forecasting accuracy through cleaner, consolidated datasets
- Streamline financial reconciliation between sales and operations systems
- Enforce governance and compliance requirements across all data touchpoints

V2 brings these capabilities to life with tailored Informatica implementations that fit seamlessly into your ad sales model—delivering clean, connected, and compliant data flows.

V2 can help with ad sales and data cloud

Why This Matters to Ad Sales Teams

Data powers every stage of the ad sales process, but only if it’s accurate and accessible. Informatica enables ad sales teams to:

- Eliminate duplicate or conflicting advertiser records
- Ensure order and delivery data stays in sync across systems
- Quickly identify and resolve data quality issues before they impact revenue
- Maintain compliance with privacy and industry regulations through governed data pipelines

The result is a data environment that sales, ops, and finance teams can trust, supporting faster decision-making and better client experiences.

How It Fits Within the Ad Sales Tech Stack

V2 helps clients integrate Informatica into their broader ad sales technology ecosystem:

- Connect Salesforce CRM, OMS, ad servers, billing platforms, and analytics tools
- Implement master data management to unify advertiser and agency records
- Build governed data pipelines that feed clean information into analytics platforms
- Support real-time and batch integration use cases, depending on operational needs

Whether you’re enabling advanced analytics, streamlining revenue operations, or improving client reporting, Informatica provides the trusted data backbone your ad sales organization needs.

Why We Recommend Informatica for Ad Sales

We recommend Informatica for ad sales teams that need deep data management capabilities in addition to integration. Its strength lies not just in moving data, but in ensuring that data is trustworthy, consistent, and ready for use.

Compared to lightweight integration tools, Informatica offers:

- Enterprise-grade data quality and governance features
- Scalable architecture for high-volume ad sales environments
- Flexible deployment options to fit cloud, on-premises, or hybrid needs

At V2, we design Informatica solutions to fit your unique ad sales workflows, ensuring your teams operate on the same reliable data foundation, no matter how complex your tech stack.

Where Informatica Stands Out (Even If You Use MuleSoft)

We often work with clients who use multiple integration tools in their ad sales stack. So where does Informatica shine?

- Compared to MuleSoft: Informatica offers more advanced data quality, governance, and master data management capabilities—ideal when clean, compliant, and harmonized data is a priority.
- Compared to native Salesforce tools: Informatica can integrate with a wider range of non-Salesforce platforms and manage data at a deeper quality-control level.

For organizations that need both connectivity and control, Informatica ensures the data flowing through your systems is as valuable as the insights it powers.