Account Engagement for Ad Sales

Marketing Cloud Account Engagement for Ad Sales

Turn targeted engagement into ad sales growth

Salesforce Account Engagement (formerly Pardot) helps ad sales teams deliver the right message to the right advertiser at the right time, without adding hours to anyone’s day. By automating outreach, qualifying leads, and surfacing the most engaged accounts, Account Engagement gives sellers and marketers the insight they need to prioritize conversations that matter most.

From drip campaigns and partner communications to personalized landing pages and form captures, Account Engagement acts as the always-on engine that nurtures relationships and accelerates deal cycles, so your sales team can focus on pitching and closing.

Unify Marketing and Sales. Automate Smarter. Close Bigger Deals.

Account Engagement bridges the gap between marketing and ad sales, ensuring both teams are working from the same playbook. It empowers organizations to:

- Automate repetitive outreach without losing personalization.
- Identify and prioritize high-intent advertisers through lead scoring and grading.
- Deliver targeted campaigns that build stronger advertiser relationships.
- Provide sellers with real-time insights into advertiser activity, right within Salesforce.

At V2, we help ad sales organizations configure Account Engagement to surface the most valuable opportunities, ensure seamless handoffs between marketing and sales, and keep advertisers engaged throughout the buying cycle.

V2 can help with ad sales and data cloud

Why This Matters to Ad Sales Teams

In ad sales, timing is everything. Yet many teams spend valuable hours chasing cold leads, manually following up on expired conversations, or digging through spreadsheets to decide where to focus.

Account Engagement changes the game by:

- Highlighting the warmest opportunities based on real engagement data.
- Automatically nurturing inactive advertisers until they’re ready to re-engage.
- Triggering sales alerts when key contacts take high-value actions.

This means your sales team can walk into each day with a prioritized call list, better context for every conversation, and fewer missed opportunities.

How It Fits Within the Ad Sales Tech Stack

Account Engagement helps ad sales teams:

- Build and manage targeted drip and nurture campaigns for advertisers, agencies, and partners.
- Create landing pages and forms to capture interest from events, content, or promotions.
- Sync campaign engagement data directly to Salesforce to inform pipeline decisions.
- Score and grade leads so sellers can focus on the most promising opportunities.
- Automate partner communications, renewals outreach, and upsell campaigns.

Whether you’re running high-value sponsorship sales, managing long lead cycles, or supporting multiple sales teams, Account Engagement provides the marketing automation backbone to keep opportunities moving.

Why We Recommend Account Engagement

We’ve seen first-hand how Account Engagement helps ad sales teams shorten sales cycles, improve pipeline quality, and stay in front of key advertisers without overwhelming sellers. It’s not just email marketing, it’s a platform for turning advertiser interest into booked revenue.

Because it’s natively integrated with Salesforce, sellers see exactly how prospects are engaging with campaigns, and marketing can adjust messaging in real time. No extra imports, no messy workarounds, just a single source of truth for sales and marketing activity.

At V2, we configure Account Engagement to work hand-in-hand with your sales process, so your team spends more time in front of advertisers and less time in tools.

Choosing Between Account Engagement, Marketo, and HubSpot

For ad sales organizations evaluating marketing automation platforms, the decision often comes down to Account Engagement, Marketo, or HubSpot. Each can run campaigns, score leads, and track engagement, but how they align to your sales model makes all the difference.

Why Account Engagement Often Wins in Ad Sales:

- Native Salesforce integration – Every advertiser interaction, campaign touch, and lead score is instantly visible to your sellers in Salesforce, without middleware or delayed syncs.
- Built for long, complex sales cycles – Tools like lead scoring, grading, and dynamic nurture paths are designed to support high-value B2B deals with multiple decision-makers.
- Unified data and workflows – Sales and marketing operate from the same source of truth, enabling faster follow-up, more relevant outreach, and better advertiser retention.
- Scalable without heavy admin overhead – Sophisticated enough for enterprise needs but manageable for lean marketing teams.

For teams where closing a single deal can mean millions in revenue, and where advertiser relationships must be nurtured over months or even years, Account Engagement offers a strategic edge over platforms built primarily for quick-turn, high-volume transactions.