Platform Capabilities

Building an Optimized Ad Sales Enterprise Architecture

Advertising sales organizations build and maintain complex enterprise architectures spanning front, middle, and back office systems. V2 specializes in designing, building, testing, and deploying Cloud-based platforms specific to ad sales. We understand the complex and unique data structures that need to be modeled, the key integrations that help avoid inefficient duplicate entry, the features and functionality required to create an acceptable user experience, and the reporting and analytics needed to support executive-level data-driven decision-making. 

V2 brings twenty years of experience with enterprise-class ad sales systems to your program. We can help evaluate best-fit solutions through vendor evaluations, launch new solutions, optimize your existing platforms, and enhance integrations between them. Our expertise spans Salesforce, Databricks, Snowflake, and other enterprise-class platforms. We supplement your in-house capabilities with deep subject matter expertise to accelerate progress. 

V2’s platform expertise spans the following platform groupings:

Customer Relationship Management

Data Warehouse & Lakehouse

Analytics

Artificial Intelligence

CPQ & Order Management

Architecture & Integration

Marketing Automation

Customer Data Platforms

Project Management & Collaboration Platforms