Analytics for Ad Sales

Analytics for Ad Sales

See more. Know more. Sell smarter.

Ad sales has never been more complex, or more data-rich. Teams are expected to deliver faster insights, smarter forecasts, and real-time campaign reporting across multiple platforms and formats. But analytics only drives value when it’s aligned to your process, your people, and your business model.

That’s where we come in.

At V2, we bring 20 years of experience helping ad sales organizations turn data into decisions. We specialize in deploying and customizing analytics tools that help sellers, sales leaders, and operations teams gain clarity across the entire advertising lifecycle.

From revenue pacing and sales performance to campaign outcomes and advertiser intelligence, we help clients measure what matters most.

Why Analytics Matters in Ad Sales

Ad sales organizations are under pressure to be faster, smarter, and more transparent with data. But too often, teams are limited by outdated reports, siloed insights, or one-size-fits-all dashboards.

Modern analytics can change that, if it’s built and implemented the right way.

We help ad sales teams use analytics tools to:

• • Understand pacing, performance, and product mix in real time
  • Surface insights that improve packaging, pricing, and campaign delivery
  • Align sales, finance, and operations around the same metrics
  • Move beyond manual spreadsheets to automated, self-serve reporting
  • Support AI and predictive models with structured, trusted data

When analytics is aligned to strategy and workflow, it doesn’t just report on the business, it drives it forward.

Our Point of View

At V2, we approach analytics with the same focus we bring to everything else: how can this help ad sales teams operate more effectively?

We know that dashboards alone don’t create value. That’s why we design analytics solutions that work within your existing systems, while guiding your team toward smarter, scalable processes for reporting, measurement, and performance optimization.

We work with leading platforms including:

• • Tableau – Enterprise-grade, highly visual analytics for sales performance, pacing, and delivery
  • Marketing Cloud Intelligence (Datorama) – Unified campaign and creative analytics, with deep media connectivity
  • CRM Analytics (CRMA) – Native Salesforce dashboards that connect CRM, orders, and delivery data
  • Databricks Analytics – Custom-built analytics pipelines and models for advanced forecasting and data science

Whether you’re tracking yield, advertiser performance, or creative effectiveness, we’ll help you build an analytics foundation you can trust, and scale.

Explore Our Analytics Expertise

Click below to learn more about the analytics products we support and how they’re helping ad sales teams drive performance: