Architecture & Integration for Ad Sales

Architecture & Integration for Ad Sales

Build the Backbone of Your Ad Sales Technology Stack

In ad sales, the right architecture isn’t just about keeping systems running, it’s about enabling speed, accuracy, and insight at every stage of the sales cycle. Campaign data, delivery data, billing records, and audience signals all need to move seamlessly between platforms so sales, operations, finance, and analytics teams are always working from the same source of truth.

When architecture and integration are done well, opportunities close faster, forecasts become more reliable, and client reporting goes from reactive to proactive. When they’re not, even the best sales teams can be held back by delays, mismatched data, and manual workarounds.

Integration in the Ad Sales World

An ad sales technology stack might include CRM, OMS, billing, ad servers, delivery systems, audience data platforms, and analytics tools, often from different vendors and with different data structures. The challenge is getting them all to work as one connected ecosystem.

Common integration goals include:

• • Passing campaign and delivery data directly from OMS or ad servers into CRM for better pacing and performance visibility.
  • Synchronizing billing and finance systems with live delivery data to automate invoicing and reconciliation.
  • Connecting audience data to sales workflows for more precise targeting and segmentation.
  • Powering analytics tools with clean, unified data for faster, more accurate insights.

Why MuleSoft and Informatica

At V2, we’ve spent nearly two decades helping ad sales organizations unify their tech stacks. While we tailor every solution to the client, MuleSoft and Informatica consistently stand out as the two most effective integration platforms for the challenges ad sales teams face.

• MuleSoft excels at connecting APIs and orchestrating data flow between modern SaaS applications, legacy systems, and custom platforms—perfect for organizations that need speed, flexibility, and scale.

• Informatica brings advanced data management and transformation capabilities, making it ideal for scenarios where data quality, governance, and complex transformation are just as important as integration speed.

Whether your goal is real-time synchronization or advanced data transformation, these tools form the foundation for a connected, adaptable ad sales architecture.