Artificial Intelligence for Ad Sales

Artificial Intelligence for Ad Sales

Applied AI that moves the revenue needle.

AI is everywhere, but it only creates value when it’s applied strategically. At V2, we focus on how artificial intelligence can be used to solve real problems inside real ad sales organizations. Whether you’re managing inventory, building creative workflows, optimizing campaign performance, or forecasting revenue, AI has the potential to dramatically increase speed, accuracy, and team efficiency.

We help clients harness that potential, thoughtfully and effectively, by deploying AI tools where they make the biggest impact across the ad sales lifecycle.

Where AI Can Drive Value in Ad Sales

Artificial intelligence isn’t a single solution, it’s a set of capabilities. In the world of ad sales, those capabilities can accelerate value across nearly every team, from sales and operations to marketing and finance.

V2 helps organizations apply AI to:

• • Forecast more accurately using historical pacing and advertiser trends
  • Recommend products and packages based on real-time inventory and audience fit
  • Optimize campaign delivery through smarter targeting and pacing models
  • Automate intake and creative approvals through AI-driven workflows
  • Support sales reps with intelligent summarization, guidance, and content generation
  • Personalize advertiser communications based on account behavior and outcomes
  • Spot underperformance or revenue risk before it’s visible in reports
  • Fuel next-gen analytics and decision support through Agentforce and custom AI agents

The result? Faster workflows. Stronger insights. More productive teams. And more confident decision-making at every level.

Our Point of View

We don’t believe in AI for AI’s sake. We believe in outcome-driven AI, tools and capabilities that solve the real challenges ad sales teams face every day. Whether it’s streamlining creative reviews or building intelligence into sales meetings, the goal is the same: less friction, more focus, and smarter execution.

That’s why we don’t lead with hype, we lead with experience. With 20 years of experience helping ad sales teams transform how they work, we’re bringing that same clarity to how they adopt AI.

And while the market will continue to evolve, we’re focused on what works right now—using tools like Salesforce Agentforce and Databricks AI to start delivering measurable value today.

Explore Our AI Capabilities

We support a growing set of AI tools that help ad sales teams turn strategy into execution faster than ever before. Explore our approach to:

→ Agentforce – AI agents that guide sellers, surface insights, and automate repetitive work inside Salesforce
→ Databricks AI – Custom LLMs, ML pipelines, and predictive models tailored to your ad sales data

Each page offers our take on how to implement these tools effectively, and how to avoid common pitfalls.