- V2
- »
- Our Insights
V2 Insights
Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising
What Antitrust Rulings Against Big Tech Could Mean for Retail Media
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and AI-driven decision-making becomes the norm, data operations are under more pressure than ever. Traditional data replication strategies and complex...
Winning at Retail Media Attribution: Closing the Loop on ROI
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and AI-driven decision-making becomes the norm, data operations are under more pressure than ever. Traditional data replication strategies and complex...
From Screen to Shelf: In-Store Media as Retail’s Next Frontier
How Retailers Are Transforming Stores into Scalable, Measurable Ad PlatformsRetail media has revolutionized how brands reach high-intent shoppers in digital channels. But as growth in eCommerce media begins to mature, attention is shifting to a new frontier: the...
AI-Powered Retail Media: Transforming Ad Sales and Personalization
How Artificial Intelligence Is Driving Efficiency and Precision Across Retail Media NetworksArtificial Intelligence (AI) has emerged as a defining force in retail media. Once seen as an aspirational buzzword, AI is now embedded in the everyday fabric of ad sales...
Salesforce Data Cloud’s Zero Copy: The Future of Real-Time Data Integration
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and AI-driven decision-making becomes the norm, data operations are under more pressure than ever. Traditional data replication strategies and complex...
Salesforce CPQ’s End of Sale: A Guide to Thriving with Revenue Cloud
Why Salesforce Revenue Cloud Is the Future of Revenue Management The Salesforce ecosystem has been buzzing over the last few months, and the confirmation is finally here: Salesforce CPQ is officially in an "end of sale" period. For many of our clients, this news...
Why a Thoughtful Data Strategy is the Cornerstone of Successful Data Cloud & Agentforce Implementations
How a Solid Data Strategy Sets the Stage for Successful Data Cloud & Agentforce Projects Think about the last time you tried to locate important customer information in your organization. Maybe you needed a quick snapshot of how engaged a client was, only to find...
Why V2 Might Be the Consulting Partner You’ve Been Looking For
A Lean, High-Impact Alternative to Traditional Consultancies It’s no secret that many large organizations have grown weary of big-name system integrators (GSIs). The promise of sweeping digital transformations often arrives with colossal invoices, multi-year...
Reimagining What’s Possible in Modern Education with Salesforce Education Cloud
How a Purpose-Built Industry Cloud Transforms the Learner Lifecycle—From Recruitment to Alumni EngagementEvery so often, an industry reaches a point where its needs and its tools no longer match. The vision and the reality drift apart, creating friction for leaders,...
Marketing Cloud Intelligence: Transforming Fragmented Data into Strategic Insight
How V2 Strategic Advisors Empowers Real-Time, Cross-Channel Analytics for Better Business Decisions Why Marketing Cloud Intelligence Matters in Today’s Landscape Marketing leaders are operating in an era defined by scattered consumer touchpoints, rapid-fire digital...
Maximize Your Salesforce Investment: Why the Right Implementation Partner Matters Now More Than Ever
How V2 Strategic Advisors Helps You Achieve More with What You Already HaveIn today’s fast-paced business environment, technology decisions seem to arrive at warp speed—new products, new features, new licensing packages, and endless updates promising to revolutionize...
What’s in Store for Retail Media Networks in 2025: Insights from NRF’s Exclusive Event
Exploring the Future of In-Store Retail Media and What It Means for Retailers, Advertisers, and Technology PartnersLast Saturday, on January 11, 2025, an exclusive prelude to NRF’s annual conference unfolded at Pier 60, Chelsea Piers, in New York City. This unique...