Marketing Cloud Intelligence for Ad Sales

Salesforce Marketing Cloud Intelligence

Unify campaign data. Visualize performance. Optimize faster.

Marketing Cloud Intelligence (formerly Datorama) gives ad sales organizations a unified view of campaign and creative performance across channels, formats, and platforms. By integrating with ad servers, delivery systems, billing tools, and marketing platforms, MCI empowers teams to connect the dots between what was sold, what was delivered, and how it performed.

At V2, we help ad sales organizations configure and customize MCI to drive real-time insights for sales, operations, and advertiser reporting—so you can spend less time chasing metrics and more time improving outcomes.

Connect the Data. Tell the Story. Deliver the Results.

In ad sales, campaign data is everything. But too often, that data lives in separate systems—with no clear way to bring it together. MCI solves this by offering a centralized platform to ingest, normalize, and visualize cross-channel performance at scale.

With MCI, ad sales teams can:

- Track delivery against IOs and campaign goals in real time
- Visualize pacing, revenue, and creative performance in a single dashboard
- Build advertiser-facing reporting portals with on-demand access
- Create executive summaries that connect campaign activity to revenue
- Enable collaboration across sales, ad ops, and marketing

V2 helps teams get the most out of MCI by aligning the platform to real-world workflows—so the reporting matches how your business actually runs.

V2 can help with ad sales and data cloud

Why This Matters to Ad Sales Teams

Ad sales teams are under pressure to deliver not just impressions—but insights. Advertisers want clear visibility into campaign performance, and internal stakeholders need faster answers about revenue, pacing, and product performance.

Marketing Cloud Intelligence helps ad sales teams:

- Combine performance data from multiple systems, vendors, and delivery channels
- Turn raw metrics into visual stories that build advertiser trust
- Provide on-demand dashboards to reduce ad hoc reporting requests
- Deliver creative-level performance analytics to improve renewal conversations

And because it’s part of the Salesforce ecosystem, MCI works seamlessly with CRM, OMS, and Data Cloud environments, making it easier to unify insights across the full advertising lifecycle.

How It Fits Within the Ad Sales Tech Stack

V2 helps clients implement MCI to:

- Integrate campaign and creative data from ad servers, DSPs, OMS, and CRM
- Build customizable dashboards for internal and external users
- Automate weekly and monthly campaign performance summaries
- Connect performance reporting to sales KPIs for better visibility
- Enable sales and ops teams to spot issues and opportunities faster

Whether you’re running a digital-only business or managing across print, audio, video, and retail media, MCI provides the flexible layer of insight your team needs to operate with clarity and confidence.

Why We Recommend Marketing Cloud Intelligence

We recommend MCI for ad sales organizations that need real-time, campaign-level insight across multiple data sources and delivery channels. It’s especially valuable for teams who:

- Want advertiser-facing dashboards and client-ready visuals
- Manage high-volume campaigns across diverse platforms
- Need to reduce manual data prep and reporting cycles

At V2, we help clients configure MCI with a strategic lens, connecting reporting to business outcomes and ensuring the platform drives action, not just aggregation.

salesforce-marketing-intelligence for ad sales

Where MCI Stands Out (Even if You Use Tableau or CRMA)

While Tableau and CRM Analytics offer robust visualization and native Salesforce integration, MCI shines when it comes to campaign-specific reporting and creative-level performance.

Compared to Tableau:

- MCI provides deeper out-of-the-box connectors to ad platforms and delivery systems
- It’s purpose-built for marketing and media performance data

Compared to CRM Analytics:

- MCI focuses on campaign delivery and creative outcomes, not just sales pipeline or CRM data
- It serves both internal users and external (advertiser) stakeholders

For ad sales teams looking to bridge the gap between media and measurement, MCI is a powerful tool to get there.