Marketing for Ad Sales

Marketing for Ad Sales

Engage smarter. Convert faster. Grow revenue.

 Marketing has evolved far beyond simply broadcasting messages. In ad sales, effective marketing means using automation to nurture relationships, drive repeatable processes, and connect the right opportunities to the right audiences, whether those audiences are prospective advertisers, partners, or consumers in a B2B or B2B2C model.

At V2, we’ve spent two decades helping advertising-driven organizations integrate marketing automation directly into their sales and operations workflows. We focus on aligning marketing with how ad sales teams actually work, turning marketing into a growth driver, not just a brand function.

From automating advertiser outreach to monetizing owned channels (like email newsletters) to building intelligent audience segments for campaigns, we help clients design strategies and systems that make marketing a measurable part of their ad sales performance.

Why Marketing Automation Matters in Ad Sales

Ad sales organizations are under constant pressure to deliver faster cycles, more personalized outreach, and measurable ROI. But without automation, marketing teams often struggle with:

• • Disconnected tools and inconsistent data between marketing and sales
  • Manual, repetitive campaign execution
  • Limited ability to personalize messages at scale
  • Missed opportunities to monetize marketing channels

Marketing automation changes that. When implemented strategically, it:

• • Aligns marketing and sales around shared data and goals
  • Automates audience segmentation for more relevant campaigns
  • Drives faster follow-up and nurtures leads more effectively
  • Supports B2B and B2B2C outreach with personalized, scalable messaging
  • Unlocks new ad products and revenue opportunities through owned channels

Our Point of View

We believe marketing for ad sales should do more than fill the top of the funnel, it should actively accelerate revenue.

That’s why we design marketing automation solutions that work across your sales, ops, and marketing teams, ensuring every campaign connects back to revenue goals. Our approach blends deep ad sales expertise with platform-specific experience to help you:

• • Build campaigns that support both advertiser acquisition and retention
  • Monetize owned marketing channels by selling ad space within them
  • Automate repetitive workflows, freeing teams to focus on strategy
  • Connect marketing data directly to sales performance metrics

We work with leading marketing platforms, including:

• • Salesforce Account Engagement – Powerful B2B automation for lead nurturing, campaign orchestration, and sales alignment
  • Salesforce Marketing Cloud – Omnichannel B2B/B2C campaign management with deep personalization capabilities
  • Salesforce Marketing Cloud Next – The newest evolution of Marketing Cloud, built on Salesforce Core for improved speed, scale, and integration

Explore Our Marketing Expertise

Click below to learn more about the marketing automation products we support and how they’re helping ad sales teams drive performance: