Media Cloud for Ad Sales

Salesforce Media Cloud for Ad Sales

Purpose-built for the Media Industry’s Most Complex Sales Processes

Salesforce Media Cloud is an industry-first solution designed specifically for media organizations to manage the unique, multi-channel complexity of ad sales. At the heart of Media Cloud is Ad Sales Management (ASM), a powerful set of capabilities that streamline the entire lifecycle from proposal to billing, helping ad sales teams move faster, collaborate better, and maximize revenue.

V2 has been working with Media Cloud since its launch in 2021, in fact, we were a Salesforce launch partner, and we’ve been designing Media Cloud–style solutions for nearly 20 years using Salesforce’s core platform. Today, we help media companies harness ASM to connect their sales, operations, and delivery teams on a single, unified system.

Unify Sales and Fulfillment. Automate Complex Media Workflows. Accelerate Revenue.

Selling advertising in today’s environment requires juggling diverse inventory types, short lead times, and demanding client expectations. Media Cloud with ASM was built to solve these challenges head-on, providing a native Salesforce solution for proposals, orders, inventory management, and billing.

At V2, we help clients take advantage of ASM to simplify workflows, reduce errors, and shorten time-to-cash — all while enabling more accurate forecasting and inventory control.

Salesforce and V2 Media Cloud Partnership

Why Media Cloud Matters for Ad Sales

Today’s ad sales organizations face constant pressure to deliver more with fewer resources. ASM addresses this by providing:

- Unified Order Management – Manage digital, print, streaming, out-of-home, and event inventory from one place.
- Smarter Forecasting – Align sales projections with real-time inventory and delivery data.
- Cross-Team Visibility – Give sales, operations, and finance a shared source of truth for campaign and order status.

The result? Less time reconciling systems and spreadsheets — more time serving clients and growing revenue.

How It Fits Within the Ad Sales Tech Stack

Media Cloud doesn’t just handle sales and orders, it fits seamlessly alongside the rest of your ad tech stack, integrating with OMS, billing, and delivery platforms. ASM empowers teams to:

- Streamline proposal-to-cash workflows with automated approvals and accurate rate cards.
- Manage inventory availability across channels without manual reconciliation.
- Trigger delivery workflows automatically when orders are confirmed.
- Connect downstream systems for billing, reporting, and analytics.

Whether you’re selling linear, digital, or experiential campaigns, or all three, Media Cloud provides the backbone for operational excellence.

Why We Recommend Salesforce Media Cloud

We’ve seen Media Cloud transform how media companies manage their sales operations, especially when implemented with a strategic approach. Built natively on the Salesforce platform, it offers:

- The flexibility to adapt to evolving sales models and market trends.
- A secure, compliant environment that inherits Salesforce’s industry-leading security protocols, giving regulated industries confidence in their data integrity.
- A foundation for integrating with other Salesforce products like Revenue Cloud, Marketing Cloud, and Agentforce for AI-driven sales insights.

Media Cloud is more than just a system of record, it’s a system of growth.

Where Media Cloud Stands Out (Even If You Already Use Another OMS)

Clients will often ask us: “Why use Media Cloud if we already have an OMS?”
Our answer: OMS tools can be powerful for delivery, but Media Cloud ensures your sales process is seamlessly connected to Salesforce CRM, forecasting, and reporting, without relying on complex integrations or manual data entry.

Because it’s built on Salesforce, Media Cloud:

- Keeps sales and delivery teams aligned in real time.
- Enables accurate, dynamic inventory availability during the proposal process.
- Reduces integration overhead and speeds up your ability to adapt processes as your business changes.

It’s not about replacing your OMS — it’s about creating an end-to-end sales engine that drives revenue faster.