Driving Operational Efficiency
Let’s be honest: The advertising sales business model is complex. The acronyms, revenue modeling, and data transformation flowing through the systems architecture are just a part of what makes ad sales sound like a foreign language to many. The good news is that V2 speaks your dialect. We understand your challenges, and we know what great looks like in advertising sales organizations.
Optimizing the advertising sales prospect-to-cash flow takes time, patience, and perseverance. Yet, media and advertising organizations need to move quickly. We’ve got you covered. V2’s D(3P) consulting framework only analyzes your business across data, people, processes, and platforms, but also breaks down the end-to-end flow into discreet focus areas. Our team of consultants, architects, developers, and data & analytics experts helps to address holistically the weaknesses in your prospect-to-cash flow.
Our best practices, insights, and solutions span the following advertising sales focus areas:
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- Ad Sales B2B2C Marketing Management
- Advertiser & Agency Relationship Management
- Strategic Account Planning & Revenue Management
- Opportunity & Pipeline Management
- Audience & Inventory Planning Management
- Order Management & Campaign Activation Management
- Ad Revenue Forecasting & Recognition Management
- Revenue Reconciliation & Billing Management
- Data Integration & Unification Management
- Real-Time Analytics & Reporting Management
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