Salesforce Data Cloud

Turn first-party data into your ad sales advantage

Salesforce Data Cloud brings real-time data unification and activation directly into the Salesforce platform, allowing ad sales teams to work faster, respond smarter, and monetize more effectively.

By connecting fragmented data from CRM, OMS, billing, delivery, and digital platforms, Data Cloud empowers ad sales organizations to build audience segments, improve pacing and forecasting, and operationalize AI—without needing to move or replicate data.

This is the future of first-party data: live, compliant, and immediately usable by the teams that need it most.

Unify Fragmented Data. Activate Real-Time Insights. Accelerate Ad Sales.

Salesforce Data Cloud allows ad sales organizations to centralize, enrich, and activate their customer data in real time, natively within the Salesforce platform. For companies navigating a sea of siloed signals from websites, mobile apps, CRMs, billing systems, and delivery platforms, Data Cloud provides a game-changing opportunity: the ability to operationalize data where the business happens.

At V2, we help ad sales teams take advantage of Data Cloud to work smarter, forecast faster, and build deeper client relationships across all stages of the advertising lifecycle.

V2 can help with ad sales and data cloud

Why This Matters to Ad Sales Teams

Today’s ad sales leaders are being asked to do more with less, often while their first-party data is scattered across multiple platforms. This fragmentation makes it difficult to answer basic questions like:

- - What do we know about this advertiser’s past campaigns?
  - How is performance trending across properties or channels?
  - Are we using our data to drive retention, upsell, and loyalty?

Data Cloud brings that information into one place, with a native connection to Salesforce. This means less time chasing reports and more time turning insights into revenue.

How It Fits Within the Ad Sales Tech Stack

Salesforce Data Cloud helps ad sales teams:

- - Unify campaign, delivery, and billing data across digital, print, streaming, and experiential channels.
  - Build real-time audience segments that power personalized pitches and marketing campaigns.
  - Forecast more accurately by connecting sales activity with downstream delivery signals.
  - Streamline post-sale workflows with cleaner insights, faster reporting, and automated alerts.
  - Power AI tools like Agentforce with rich, structured data that actually reflects the business.

Whether you’re building a retail media network, expanding into streaming, or merging multiple CRM and OMS systems, Data Cloud provides the flexible data layer to support growth.

Why We Recommend Salesforce Data Cloud

We’ve seen firsthand how Data Cloud helps organizations bring clarity and confidence to their ad sales strategy. It’s not just a CDP or a data warehouse—it’s a business engine. Because it runs directly on the Salesforce platform, teams can immediately use the data they collect, without waiting for overnight refreshes or complex integrations.

At V2, we recommend Data Cloud for ad sales organizations looking to get more value from their first-party data, move faster with AI, and reduce reliance on brittle, one-off reporting solutions.

Where Data Cloud Stands Out (Even if You Already Have Snowflake or BigQuery)

We’re often asked: “Why would I use Data Cloud if I already have Snowflake, Databricks, or BigQuery?” The short answer: you probably still should.

Many of our clients use multiple data solutions. Snowflake and Databricks are exceptional for large-scale processing, data science, or complex cross-system analysis. But where Salesforce Data Cloud shines is in operational accessibility and speed.

Because it’s natively integrated into the Salesforce platform, Data Cloud:

- - Enables real-time segmentation, personalization, and analytics without pulling data out of its environment.
  - Reduces engineering complexity and shortens time-to-value.
  - Works seamlessly with other Salesforce products like Agentforce, Sales Cloud, Marketing Cloud, and Tableau.

It’s not about replacing your existing warehouse, it’s about enabling your front office to use the data you already have. Faster.