Ad Sales Models
Ad Sales Models We Power
Two decades building the systems that monetize attention.
Here’s what we know: whether you’re running ad sales for a broadcaster, retailer, publisher, or sports league, the fundamentals are the same. You need to forecast and package inventory, manage orders seamlessly, activate data effectively, and prove your impact with clear reporting. The mechanics don’t change, but the execution makes all the difference.
We’ve spent years helping businesses master these fundamentals. Our background is in media, where we learned how ad sales really works. When commerce companies, travel brands, and tech platforms started building their own advertising businesses, they came to us. We helped them adapt the proven patterns from traditional media, connect their first-party data, and build revenue systems that actually work.
The result? A reusable approach that translates across industries and business models.
Find Your Model
Every business monetizes differently, but the patterns are surprisingly consistent. Explore the models below to see how our approach maps to your world. Don’t see your exact setup? Chances are we’ve built something similar, let’s compare notes and see how it applies.
Adtech
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Advertising & Agencies
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Broadcast & Streaming
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Commerce Media Networks
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Conferences & Events
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Entertainment
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Out-of-Home
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Publishing
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Sports
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Built for Scale, Designed for Results
We implement ad revenue operations using best-in-class platforms because you need the foundation to grow. Our approach is rooted in data discipline and engineered for the kind of throughput that scales with your business.
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- Start with clean data. We establish clear definitions for your accounts, audiences, products, and placements. Then we unify the signals flowing between your ad servers, order management systems, finance tools, and data platforms. No more guessing what the numbers mean.
- Design clear processes. We map out your entire revenue path, from initial demand through final payment. Quoting, packaging, approvals, trafficking, change orders, delivery, reconciliation. We remove the friction and build in the right controls.
- Integrate your stack. Your CRM works better when it connects to everything else. We align it with your CPQ and order management systems, build integrations that actually work, leverage your data warehouse for better insights, and deploy automation where it adds real value.
- Deliver outcomes that matter. Faster quotes. More accurate forecasts. Smoother handoffs to ad ops. Better fill rates and yield optimization. Fewer revenue leaks. And reporting that executives can actually use to make decisions.
Proven Partners. Trusted Advisors. Beyond Consulting
V2 Strategic Advisors helps ad-driven organizations turn chronic pain points, slipping forecasts, slow quotes, messy handoffs, and revenue leakage, into durable operating advantages. Drawing on nine ad sales models and deep technical expertise, we design tailored architectures that improve throughput, visibility, and control.
If you see your world here, let’s pressure-test your stack and align on the next two or three actions that move the numbers.
Contact us today to start a conversation.