Ad Tech

Ad Tech

The infrastructure of modern advertising, DSPs, SSPs, networks, exchanges, SaaS, and measurement, run as a system that scales. 

Ad tech is the market infrastructure that lets buyers and sellers transact attention at scale. It spans demand-side platforms that plan and buy, supply-side platforms that model and price inventory, networks and exchanges that aggregate and trade, SaaS tools that orchestrate creative and workflow, and measurement providers that verify performance. Across these roles, the common thread is an operating system for monetization: consistent definitions for inventory and audiences, disciplined deal and policy controls, reliable delivery data, and defensible reporting tied to revenue.

Despite different roles, operators face similar friction: signal loss and privacy constraints, fragmented identity, product and taxonomy sprawl, uneven forecasting and pacing, handoff gaps between sales and ad ops, fee and policy transparency, and slow, dispute-prone reconciliation. Data arrives from auctions, ad servers, and partners at different grains and speeds; finance needs consistency; clients need proof. The winners standardize the model—process, data, and controls—so trading, delivery, and billing are predictable.

V2 designs and implements the operating backbone behind these businesses. We formalize product and audience taxonomies, standardize deal creation and approvals, codify change-order and policy enforcement, and integrate auction/serving logs with analytics and finance for auditable “bid-to-bill” visibility. The result: cleaner forecasts, faster quotes, fewer makegoods, quicker time-to-invoice, and executive-grade performance reporting—playbooks we’ve refined across DSPs, SSPs, networks, exchanges, SaaS, and measurement providers.

Explore the models to see where our patterns map to your world:

• • • Demand-Side Platforms
    • Supply-Side Platforms
    • Ad Networks
    • Ad Exchanges
    • Ad Tech SaaS
    • Ad Measurement