V2’s AI Activation Accelerator

Get AI-ready in 90 days with hands-on data audits, governance design, and change-management workshops.

Today’s business leaders recognize AI as the gateway to smarter decision-making, streamlined operations, and new revenue opportunities—but few appreciate the hidden costs of “bad data.” Disparate systems, inconsistent formats, and a lack of governance force teams to waste precious time reconciling fragmented information, balloon implementation budgets, and, in many cases, stall promising AI pilots before they ever reach production. Even worse, insights generated from unvetted data can mislead stakeholders, erode trust, and amplify risk. The path from yesterday’s data chaos to tomorrow’s AI-powered future demands more than a license-driven sprint: it requires a thoughtful, data-first foundation and a people-centric change plan built to last.

Benefits of the AI Activation Accelerator:

  • Establish a reliable, high-quality data foundation for AI
  • Accelerate pilot launches and measurable ROI
  • Align business, IT, and analytics teams around new AI roles
  • Scale AI initiatives across departments
  • Minimize adoption risk and unexpected costs
  • Embed governance for sustained data health
  • Uncover quick-win use cases with the greatest impact
  • Maximize value from Salesforce, Data Cloud & Agentforce

Examples of Starter AI Uses Cases

Loyalty Segmentation & Activation

Unlock hidden value in your first-party loyalty data—identify your most valuable cohorts and tailor offers that drive repeat purchases.
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Churn Prediction & Retention

Use transaction and engagement signals to forecast attrition risks and automate targeted retention campaigns before customers slip away.
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Ad Spend Optimization

Leverage clean, unified data to optimize programmatic and direct-sell budgets, shifting dollars to the highest-ROI channels in real time.
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Pricing & Promotions Automation

Test dynamic pricing and promotional offers against historical sales and inventory data to maximize margin without sacrificing volume.
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01

Data Health Audit & Prioritization

Your organization sits on mountains of first-party data—loyalty records, point-of-sale transactions, mobile app events, ad impressions and more. We inventory every source, profile cleanliness, structure and duplication, then score and rank datasets by both quality and revenue potential.

As a retailer or CPG leader, you know your first-party data is your competitive edge—but even “trusted” systems hide surprises. Unlabeled fields, fragmented sources, and duplicate records quietly derail pilots, inflate costs, and undermine executive confidence. By profiling and prioritizing data up front, you avoid those blind spots, focus on the use cases that drive real ad-revenue impact, and set your AI journey on a rock-solid foundation.
  • Identify the richest, easiest-to-use data for your initial AI cases
  • Surface and remediate hidden gaps before they derail budgets
  • Align your use-case roadmap to the highest-value, highest-quality sources
Salesforce Media Cloud

02

Governance & Architecture Blueprint

We turn audit findings into a future-state data architecture and governance model—defining stewardship roles, policies, and automated guardrails that keep data healthy as you onboard new sources and AI use cases.

In 20 years of optimizing ad-sales operations, we’ve seen the same lesson: without clear ownership and a scalable blueprint, data quality degrades the moment you add a new source or tool. A one-off cleanup only delays the next crisis. By codifying roles, policies, and an end-to-end architecture up front, you lock in consistency, prevent “data drift,” and ensure every new AI use case builds on yesterday’s successes—never yesterday’s mistakes.
  • Embed accountability with a lightweight data-steering council
  • Prevent data decay with policy-driven guardrails and automations
  • Future-proof your platform for evolving AI and analytics needs
Salesforce Media Cloud help advertisers

03

Team Alignment & Change Management

Through facilitated workshops and hands-on playbooks, we train your marketing, IT, analytics, and ad-ops teams on new AI-driven roles, workflows, and success metrics—so everyone knows exactly how to support and sustain your AI journey.

Even the cleanest, best-architected data pipeline falters if people don’t understand its value or their role in it. In our media and retail engagements, we’ve unlocked millions in incremental revenue simply by rallying cross-functional teams around a shared AI vision. By investing in targeted change management—not just training—you drive rapid adoption, surface resistance early, and turn every stakeholder into a champion of your data-powered future.
  • Accelerate buy-in with role-based workshops and communications plans
  • Equip leaders with adoption KPIs and governance dashboards
  • Build a culture of continuous data stewardship and innovation
Contact V2 for help with Media Cloud

04

Activation Roadmap & Pilot Launch

We package audit, governance, and training into a phased, revenue-focused roadmap—then stand up a minimum-viable pilot (e.g., loyalty segmentation, targeted ad-spend optimization) to prove impact, refine your approach, and scale confidently.

Quick wins are the fuel for a long-term AI engine. In a space where executive scrutiny is intense and budgets tighten fast, demonstrating tangible ROI in weeks—not quarters—builds momentum and secures support for the next waves. By launching pilots on your highest-value, highest-quality data sources first, you mitigate risk, showcase our D(3P) process in action, and create a playbook to replicate across business units.
  • Deliver measurable impact fast with focused, high-value pilots
  • Solidify executive sponsorship with proven ROI and case studies
  • Create a repeatable, scalable blueprint for expanding AI across your enterprise
Flexible Media focused data model

What you get when you engage V2’s AI Activation Accelerator

With our AI Activation Accelerator, you don’t just get advice—you get a comprehensive, hands-on playbook and the exact artifacts you need to turn your data into revenue-driving AI. From a detailed health audit report and governance blueprint to workshop materials, pilot guides, and scaling templates, each deliverable is designed to kickstart your first AI use case and set you up for ongoing success.

Data Health Audit Report

    • Full inventory of up to X sources (loyalty, POS, mobile events, ad logs, etc.)
    • Dataset health scores & prioritized remediation backlog

Governance & Architecture Blueprint

    • Target-state data-architecture diagram
    • RACI-based stewardship model and policy playbook

Change Management Playbook

    • Role-based workshop slide decks & recordings
    • Communication plan and adoption KPIs

Activation Roadmap

    • Phased pilot launch plan (use-case scope, timelines, success metrics)
    • Tech-stack integration design (Sales Cloud, Data Cloud, Agentforce, BI)

Pilot Playbook

    • Step-by-step guide to standing up your first AI pilot
    • Measurement templates & executive reporting pack

Handoff & Next-Steps Package

    • Editable SOPs, governance docs, and training materials
    • Scaling guide for subsequent AI initiatives

V2’s Proven Approach

Schedule Your 45-Minute Strategy Session With Us

We are a leading Salesforce implementation partner focused on architecting next-generation media and advertising businesses through a unique blend of management consulting, systems integration, data & analytics, AI, and industry accelerators. Now in our 20th year, we’ve empowered global and high-growth ad-sales organizations—from media, entertainment, retail media, and sports to healthcare, financial services, travel, and gaming—by optimizing enterprise architectures on Salesforce, Databricks, and Snowflake and streamlining prospect-to-cash workflows with our proven D(3P) consulting framework. Clients benefit from more efficient operations, scalable growth, and healthier financial metrics.

Our Clients

Spotify
GoPuff
Kohl's
Meijer
NYT
Hearst
Forbes
FastCompany
Vimeo
AOL
Clear Channel
StackAdapt
Conde Nast
Barnes & Noble
NFL

Ready to Activate Your AI Potential?

Our AI Activation Accelerator uses V2’s proven D(3P) framework to audit your first-party data, architect governance, and align your teams—so you get de-risked, revenue-driving AI pilots from Day One.

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