My colleagues and I have often chosen to forgo the status quo and pioneer new approaches. True in form, my firm’s journey to become a Databricks partner likely isn’t the path most consulting organizations would follow.
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V2 Insights
Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising
Salesforce for Media & Ad Sales Post-Dreamforce 2026 Insights
Let’s get something off the table. No, I didn’t attend Dreamforce 2026 last week. While it would have been fun and exciting, it wasn’t in the cards this year. That said, I watched from afar and analyzed the various announcements through the lens of media & ad sales.
Consolidated Revenue Forecasting for Media & Ad Sales
Revenue forecasting is at the heart of every organization, and yet, it’s arguably one of the most convoluted and challenging processes to streamline for media & ad sales. Most organizations leverage an array of spreadsheets that are manually consolidated to aggregate key data.