There’s a very real shift happening in ad sales right now, and it’s being driven by two forces moving faster than most organizations can keep up with: the pressure to adopt AI, and the pace of innovation within the Salesforce ecosystem.
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V2 Insights
Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising
Tugboats, Not Tankers: What Real Change Looks Like in Ad Sales Transformation
Why the Smallest Shifts Often Require the Most Expertise and How V2 Helps Move Giants Tugboats are easy to overlook....
From Fragmented Data to Ad Sales Revenue Engine
Why Salesforce Data Cloud, Supported by Agentforce Is the Next Frontier in Ad SalesWhen we sit down with CROs or...
Salesforce’s AI Power Duo: Unlocking Unprecedented Intelligence with Informatica and Convergence.ai
Beyond Buzzwords: What Salesforce's Latest Acquisitions Mean for Enterprise AI and Ad Sales TransformationThe...
Salesforce’s $8 Billion Informatica Acquisition: Powering the Future of Enterprise AI with Trusted Data
A Strategic Bet on Data Quality and Governance for the Age of Autonomous AIToday marks a pivotal moment in the...
Inside Agentforce World Tour NYC: What Media Companies Need to Know
How AI Agents and Salesforce Media Cloud Are Reshaping Ad Sales Operations for Media Firms Psssttt.... The future of...
Salesforce Acquires Convergence.ai: The Strategic Brains Behind Autonomous AI Agents
A Deep Dive into Salesforce's Latest Move to Redefine Enterprise AI with Human-Like AdaptabilityToday, the...
Twenty Years of Velocity + Voltage: The Strategy Behind V2’s Next Wave of Ad‑Sales Transformation
How a Boutique Salesforce Partner Grew From an Apartment Startup to a Global Force —and Why Our Best Work Is Still...
Retail Media Without Ruining Retail: Balancing Monetization with Customer Experience
Why the Shopper Experience Must Stay at the Center of Every Retail Media StrategyRetail media has quickly become one...
What Antitrust Rulings Against Big Tech Could Mean for Retail Media
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and...
Winning at Retail Media Attribution: Closing the Loop on ROI
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and...
From Screen to Shelf: In-Store Media as Retail’s Next Frontier
How Retailers Are Transforming Stores into Scalable, Measurable Ad PlatformsRetail media has revolutionized how...