2,880. That’s the approximate number of minutes I spent in NYC this past week looking for what’s next in advertising. My headline takeaway: these were fantastic events for brands and creators, but…
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V2 Insights
Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising
Salesforce for Media & Ad Sales Post-Dreamforce 2026 Insights
Let’s get something off the table. No, I didn’t attend Dreamforce 2026 last week. While it would have been fun and exciting, it wasn’t in the cards this year. That said, I watched from afar and analyzed the various announcements through the lens of media & ad sales.
Preparing for Agentforce: What Ad Sales Leaders Need to Know Before They Adopt AI
There’s a very real shift happening in ad sales right now, and it’s being driven by two forces moving faster than most organizations can keep up with: the pressure to adopt AI, and the pace of innovation within the Salesforce ecosystem.
Tugboats, Not Tankers: What Real Change Looks Like in Ad Sales Transformation
Why the Smallest Shifts Often Require the Most Expertise and How V2 Helps Move Giants Tugboats are easy to overlook....
From Fragmented Data to Ad Sales Revenue Engine
Why Salesforce Data Cloud, Supported by Agentforce Is the Next Frontier in Ad SalesWhen we sit down with CROs or...
Salesforce’s AI Power Duo: Unlocking Unprecedented Intelligence with Informatica and Convergence.ai
Beyond Buzzwords: What Salesforce's Latest Acquisitions Mean for Enterprise AI and Ad Sales TransformationThe...
Salesforce’s $8 Billion Informatica Acquisition: Powering the Future of Enterprise AI with Trusted Data
A Strategic Bet on Data Quality and Governance for the Age of Autonomous AIToday marks a pivotal moment in the...
Inside Agentforce World Tour NYC: What Media Companies Need to Know
How AI Agents and Salesforce Media Cloud Are Reshaping Ad Sales Operations for Media Firms Psssttt.... The future of...
Salesforce Acquires Convergence.ai: The Strategic Brains Behind Autonomous AI Agents
A Deep Dive into Salesforce's Latest Move to Redefine Enterprise AI with Human-Like AdaptabilityToday, the...
Twenty Years of Velocity + Voltage: The Strategy Behind V2’s Next Wave of Ad‑Sales Transformation
How a Boutique Salesforce Partner Grew From an Apartment Startup to a Global Force —and Why Our Best Work Is Still...
Retail Media Without Ruining Retail: Balancing Monetization with Customer Experience
Why the Shopper Experience Must Stay at the Center of Every Retail Media StrategyRetail media has quickly become one...
What Antitrust Rulings Against Big Tech Could Mean for Retail Media
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and...