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- Gameday 360
Solution Brief / Salesforce
A CRM for Sports That
Doesn’t Lock You In.
Running a sports organization isn’t like running any other business. Corporate sponsors expecting white-glove service on seven-figure deals. Season ticket holders who have been in the same seats since before half your staff was born. Player appearances, premium hospitality, community initiatives, merch ops, stadium logistics, ad sales, and a marketing team trying to reach fans across every channel at once.
Gameday 360 brings your B2B and B2C relationships, your revenue operations, and your fan experience into a single, unified platform — without the black box, without the bloat, and without the endless custom build timeline.
Modular by Design
Ten Plays. One Platform.
Sports organizations don’t have one revenue stream. They don’t have one customer type. And they definitely don’t have one department that can afford to operate in a silo.
Gameday 360 is modular by design — think Legos — so you can deploy the pieces you need now and add more as your organization evolves. Twenty-plus years of building for media, entertainment, and sports, distilled into an accelerator that gets you to value fast.
Built for Both Sides of the House
Most CRMs make you choose: a B2B system for sponsorship and premium sales, or a B2C system for fans and ticketing. Gameday 360 runs both on one platform, so guest services, ops, marketing, and revenue teams are finally looking at the same fan and the same account.
Why Gameday 360
What Makes It Different
No lock-in, ever.
Legacy sports CRMs have historically locked franchises in. Gameday 360 is built on Salesforce and owned by you — your admins can get in and change it.
B2B and B2C in one place.
Sponsorship and premium revenue on the same platform as guest services and fan data, so no department is guessing about the account in front of them.
Twenty years in media, entertainment, and sports.
Gameday 360 is the distillation of two decades of production builds — not a generic CRM with sports labels applied to the fields.
Deploy in modules, not in phases.
Start with sponsorship and premium. Add appearances, stadium ops, and analytics when the organization is ready. Nothing needs to wait on everything.
No black box. No bloat.
You get a working demo up front and a system your team can evolve — not a vendor-managed platform you file tickets against.
Analytics your C-suite actually uses.
We know the KPIs sports executives run the business on, and where the puck is going: AI-based analytics supported by natural language queries.
Inside the Accelerator
What’s in the Playbook
Corporate Sponsorship Sales
Manage the entire sponsor pipeline — first outreach through contract execution, activation tracking, and renewal. Your biggest deals deserve more than a shared spreadsheet.
Corporate Services
Deliver on the promises you made when you closed those sponsorships. Activation management, fulfillment tracking, and sponsor-facing reporting, all in one place.
Premium Sales
Suites, clubs, and premium seating — where your highest-yield revenue lives. Manage prospects, inventory, and renewals the way premium clients expect to be managed.
Premium Services
Closing the premium deal is only the beginning. Ensure your suite holders and club members actually experience what you sold them, every single game.
Ad Operations
Media inventory is part of your revenue mix too. Ad sales operations sit in the same platform as the rest of your revenue, so nothing falls between departments.
Appearance Management & Community Relations
Player appearances and community programs are a business. Request tracking, scheduling, fulfillment, and reporting — no more managing community data out of someone’s inbox.
Stadium Operations
Events don’t run themselves. Stadium and event operations belong in the same ecosystem as guest services and ticketing data.
Guest Services
Every fan interaction is a data point and every complaint is an opportunity. Guest services on the same platform as sales, marketing, and ops.
Marketing
Streamlined integrations between marketing automation, CRM, customer data platforms, data warehouses, and analytics. Your RevOps engine running the same play.
Analytics
CROs, CFOs, and RevOps leaders need the same revenue data through different lenses. AI-based analytics with natural language queries.
The V2 Solutions Collection
More Ways We Accelerate Media & Ad Sales
Eight IP-backed solutions, built on the same 20 years of pattern recognition. Most clients deploy more than one.
Want to See Gameday 360 in Action?
Get an “art of the possible” demo built around your franchise’s revenue streams.
Get In Touch