Gameday 360: Salesforce CRM for Sports

Give Your Franchise Flexibility and Freedom.

A CRM for Sports that Doesn’t Lock You In.

Running a sports organization isn’t like running any other business. You’ve got corporate sponsors expecting white-glove service on seven-figure deals. You’ve got season ticket holders who’ve been in the same seats since before half your staff was born. You’ve got player appearances, premium hospitality, community initiatives, merch ops, stadium logistics, ad sales, and a marketing team trying to reach fans across every channel simultaneously. And you’re probably managing all of it in some combination of spreadsheets, legacy databases, or outdated CRMs that have historically locked you in.

V2’s Gameday 360 changes that. It’s a purpose-built Salesforce CRM accelerator designed specifically for sports organizations, one that actually understands the complexity of your business and brings your B2B and B2C relationships, your revenue operations, and your fan experience into a single, unified platform. We’ve spent 20+ years building solutions for media, entertainment, and sports, and Gameday 360° is the distillation of that experience into an accelerator that gets you to value fast, without the black box, without the bloat, and without the endless custom build timeline.

What Gameday 360 Actually Covers

Sports organizations don’t have one revenue stream. They don’t have one customer type. And they definitely don’t have one department that can afford to operate in a silo. Gameday 360° is modular by design, think Legos, so you can deploy the pieces you need now and add more as your organization evolves.

Here’s what’s in the playbook:

Corporate Sponsorship Sales – Manage your entire sponsor pipeline, from first outreach through contract execution, activation tracking, and renewal. Because your biggest deals deserve more than a shared spreadsheet and post-its.

Corporate Services – Deliver on the promises you made when you closed those sponsorships. Activation management, fulfillment tracking, and sponsor-facing reporting; all in one place.

Premium Sales – Suites, clubs, premium seating; this is where your highest-yield revenue lives. Gameday 360 gives your premium sales team the tools to manage prospects, inventory, and renewals the way premium clients expect to be managed.

Premium Services – Closing the premium deal is only the beginning. Premium Services ensures your suite holders and club members actually experience what you sold them, every single game.

Ad Operations – Because media inventory is part of your revenue mix, too. Gameday 360° brings your ad sales operations into the same platform as the rest of your revenue, so nothing falls through the cracks between departments.

Appearance Management & Community Relations – Player appearances and community programs are a business. Gameday 360° treats them like one, with request tracking, scheduling, fulfillment, and reporting that gives both functions the same operational infrastructure as your revenue-generating departments. No more managing community data out of someone’s inbox.

Stadium Operations – Events don’t run themselves. Stadium and event operations belong in the same ecosystem as your guest services and ticketing data, so your day-of-event execution actually reflects what your guests need.

Guest Services – Every fan interaction is a data point. Every complaint is an opportunity. Gameday 360° puts your guest services team on the same platform as sales, marketing, and ops – so no fan falls through the cracks.

Marketing – Gameday 360 helps improve collaboration between your marketing organization and other departments. We streamline integrations between marketing automation solutions, CRM, customer data platforms, data warehouses, and analytics solutions. Your RevOps engine needs to be running the same play, and we’ve got you covered.

Analytics – We understand the KPIs that your C-suite and managers need to run the business. CROs, CFOs, and RevOps leaders may need to see similar revenue data through different lenses to make strategic and tactical decisions. Our deep expertise in media & ad sales provides a foundation for where the puck is going – AI-based analytics supported by natural language queries.