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V2 Insights
Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising
Preparing for Agentforce: What Ad Sales Leaders Need to Know Before They Adopt AI
Agentforce adoption is reshaping how ad sales teams operate, but success starts with the right foundation. Here’s what needs to be in place before you begin. A Real-World Perspective on AI Adoption in Ad Sales There’s a very real shift happening in ad sales right now,...
Tugboats, Not Tankers: What Real Change Looks Like in Ad Sales Transformation
Why the Smallest Shifts Often Require the Most Expertise and How V2 Helps Move Giants Tugboats are easy to overlook. In a world of massive cargo ships, sprawling ports, and towering cranes, these compact vessels blend into the industrial backdrop. But anyone who...
From Fragmented Data to Ad Sales Revenue Engine
Why Salesforce Data Cloud, Supported by Agentforce Is the Next Frontier in Ad SalesWhen we sit down with CROs or ad‑sales VPs these days, a familiar pattern emerges. Their CRM is bursting with advertiser history, their data lake has petabytes of streaming behavior,...
Salesforce’s AI Power Duo: Unlocking Unprecedented Intelligence with Informatica and Convergence.ai
Beyond Buzzwords: What Salesforce's Latest Acquisitions Mean for Enterprise AI and Ad Sales TransformationThe enterprise technology landscape has been abuzz with Salesforce's recent strategic moves. First, the acquisition of Convergence.ai, an AI agent company...
Salesforce’s $8 Billion Informatica Acquisition: Powering the Future of Enterprise AI with Trusted Data
A Strategic Bet on Data Quality and Governance for the Age of Autonomous AIToday marks a pivotal moment in the enterprise technology landscape, as Salesforce announced its definitive agreement to acquire Informatica for approximately $8 billion in equity value. As...
Inside Agentforce World Tour NYC: What Media Companies Need to Know
How AI Agents and Salesforce Media Cloud Are Reshaping Ad Sales Operations for Media Firms Psssttt.... The future of ad sales isn’t coming—it’s already here. This week, our team at V2 Strategic Advisors had the opportunity to attend Agentforce World Tour in New York...
Salesforce Acquires Convergence.ai: The Strategic Brains Behind Autonomous AI Agents
A Deep Dive into Salesforce's Latest Move to Redefine Enterprise AI with Human-Like AdaptabilityToday, the enterprise technology world is still buzzing with news that broke yesterday: Salesforce has announced a definitive agreement to acquire Convergence.ai. While the...
Twenty Years of Velocity + Voltage: The Strategy Behind V2’s Next Wave of Ad‑Sales Transformation
How a Boutique Salesforce Partner Grew From an Apartment Startup to a Global Force —and Why Our Best Work Is Still Ahead When V2 Strategic Advisors opened its doors in 2005, "software-as-a-service" sounded more like a venture-capital pitch deck than the bedrock of...
Retail Media Without Ruining Retail: Balancing Monetization with Customer Experience
Why the Shopper Experience Must Stay at the Center of Every Retail Media StrategyRetail media has quickly become one of the most lucrative developments in modern commerce. But in the rush to monetize, a critical question is surfacing across boardrooms, brand meetings,...
What Antitrust Rulings Against Big Tech Could Mean for Retail Media
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and AI-driven decision-making becomes the norm, data operations are under more pressure than ever. Traditional data replication strategies and complex...
Winning at Retail Media Attribution: Closing the Loop on ROI
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and AI-driven decision-making becomes the norm, data operations are under more pressure than ever. Traditional data replication strategies and complex...
From Screen to Shelf: In-Store Media as Retail’s Next Frontier
How Retailers Are Transforming Stores into Scalable, Measurable Ad PlatformsRetail media has revolutionized how brands reach high-intent shoppers in digital channels. But as growth in eCommerce media begins to mature, attention is shifting to a new frontier: the...