My colleagues and I have often chosen to forgo the status quo and pioneer new approaches. True in form, my firm’s journey to become a Databricks partner likely isn’t the path most consulting organizations would follow.
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V2 Insights
Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising
Salesforce for Media & Ad Sales Post-Dreamforce 2026 Insights
Let’s get something off the table. No, I didn’t attend Dreamforce 2026 last week. While it would have been fun and exciting, it wasn’t in the cards this year. That said, I watched from afar and analyzed the various announcements through the lens of media & ad sales.
Consolidated Revenue Forecasting for Media & Ad Sales
Revenue forecasting is at the heart of every organization, and yet, it’s arguably one of the most convoluted and challenging processes to streamline for media & ad sales. Most organizations leverage an array of spreadsheets that are manually consolidated to aggregate key data.
Tugboats, Not Tankers: What Real Change Looks Like in Ad Sales Transformation
Why the Smallest Shifts Often Require the Most Expertise and How V2 Helps Move Giants Tugboats are easy to overlook....
Retail Media Without Ruining Retail: Balancing Monetization with Customer Experience
Why the Shopper Experience Must Stay at the Center of Every Retail Media StrategyRetail media has quickly become one...
Winning at Retail Media Attribution: Closing the Loop on ROI
Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and...
What to Expect at the 2025 NRF Show—and Why V2 Is Here for Retail Media’s Biggest Moment
An In-Depth Look at Transforming Retail Media Through AI, Data Cloud, and MuleSoft And How V2 Is Empowering Brands...
Unleash the Power of Slack for Ad Sales: Streamline Workflows, Drive Revenue
Leverage Slack to Boost Efficiency & Collaboration in Media Ad SalesIn the fast-paced world of media advertising, ad...
The AI Advantage in Media Advertising: Transforming Sales with Salesforce
Beyond Intuition: Harnessing Salesforce AI for Precision in Media Ad SalesIn the fluid landscape of media ad sales,...
Unlocking Retail Media Power with Salesforce: The Bridge You Didn’t Know You Needed
Leveraging Salesforce for Retail Media: A Comprehensive GuideAs the digital advertising landscape continues its...
Unleashing Media Sales Power: Salesforce Data Cloud and Einstein 1
Unleash the Power of AI-Driven Media Sales with Salesforce Unleashing Media Sales Power: Salesforce Data Cloud and...
Revolutionizing Media Collaboration: How Slack Enhances Content Production and Ad Sales Efficiency
Enhancing Creative Synergy: Slack's Role in Streamlining Content Creation and Advertising ProcessesAgility,...