The pandemic forever changed the sales landscape, introducing new complexities and challenges for sales teams and...
Consulting in Media: A 2022 Outlook
Over a decade ago, we witnessed a surge in early digital media adopters, especially publisher networks. Those who...
Traditional Ad Sales Forecasting and Inaccuracies
Three Challenges in Ad Sales Forecasting It’s not new that sales organizations across industries struggle to...
Ad Sales and CRM Optimization
5 Reasons For Lack of Optimization in Ad Sales As tenured consultants in the CRM media space, V2 is all too familiar...
Down Is Still The New Up in Media
Whether you’re a seasoned media executive or a relative newcomer, one fact is clear. Google and Facebook have...