V2 Insights

Sharing Trends, Points of View,
and Knowledge to Evolve Media & Advertising

All Topics Ad Sales Analytics CRM Data Digital Advertising Media Process Stories Salesforce

What to Expect at the 2025 NRF Show—and Why V2 Is Here for Retail Media’s Biggest Moment

Dec 3, 2024

An In-Depth Look at Transforming Retail Media Through AI, Data Cloud, and MuleSoft And How V2 Is Empowering Brands...

Nov 21, 2024

Driving Shopper Engagement Through Emerging Formats and Salesforce Integration “Shoppertainment” Takes Center Stage...

Nov 18, 2024

Connecting Physical and Digital Retail with a Single Source of Truth in SalesforceThe Need for a Unified Approach In...

Oct 17, 2024

Navigating Global Regulations with Ethical Data Practices and Salesforce Solutions The Privacy Mandate With every...

Apr 10, 2024

Leveraging Salesforce for Retail Media: A Comprehensive GuideAs the digital advertising landscape continues its...

Oct 26, 2023

Salesforce's Data Cloud: The Future of Personalized RetailThe retail industry is undergoing a major transformation,...

Oct 24, 2023

Navigating the Retail Media Journey: From Establishment to Maturity In the ever-evolving landscape of digital...

Oct 17, 2023

Revolutionizing B2B Retail With Salesforce Powered SolutionsIn the realm of B2B retail operations, complexity and...

Jun 15, 2023

An Industry-Specific Solution Meet Consumer Goods CloudMost of the time, when you hear people talking about a...

Jun 7, 2023

Why Your Customer Data Is More Valuable Than You Think When it Comes to Retail Media Understanding where your data...

Aug 11, 2022

With so much rapid change in the advertising and media landscape, organizations of all shapes and sizes are being...

Aug 2, 2022

Of the many changes companies faced in 2020, one of the most enduring has been the move to subscription-based...